Home Archives September 2009 O clients, where art thou?

O clients, where art thou?

| Print |  Email
Thursday, August 20, 2009
BookBindery_1
BookBindery_2
Brother Gerald Mathison (top) and the abbey’s bookbindery (bottom) are on a search for new customers.
PHOTO COURTESY OF TRAPPIST ABBEY BOOKBINDERY

Brother Gerald Mathison, the assistant manager of the Our Lady of Guadalupe Trappist Abbey Bookbindery, thinks the Abbey bookbindery’s product has never been better.

Mathison proudly notes that many of the bookbindery’s customers — almost 30 college and university libraries in the Willamette Valley and San Francisco Bay Area — have regularly used the bookbindery for two or three decades. One of five industries generating income covering the Abbey’s operating costs and charitable giving, the bookbindery, he says, was the Abbey’s primary source of income.

But because of the recession and increasing digitalization of magazines, periodicals, and other print media, that’s no longer the case.

Five years ago, the Abbey’s bindery bound an average of 1,000 books each week. Mathison says the bindery now binds between 600 and 700 books a week and annually earns $250,000. “We’re holding our own, but the numbers are definitely down,” he says. And for the first time since its founding in 1955, the bookbindery is finding itself needing to develop new clients.

“We’re not anxious to put on a suit and go out and get new customers,” Mathison says, explaining that the monks live a cloistered life. “That’s a contradiction to our way of life. Nevertheless, we are in the business world.”

What might have been an uncomfortable marketing campaign was made easy by a suggestion made by a younger monk, to use the very thing causing the bookbindery to lose business — the Internet.

Six months ago, Mathison assigned two monks to use the Internet to seek out customers. Already specializing in thesis and dissertation binding, as well as binding for college and university libraries, the bookbindery is further specializing its niche by targeting smaller colleges.

“Sometimes a smaller school, when they have lighter numbers for binding, have difficulty getting a reasonable rate from large book binders,” Mathison says. He says a dozen schools have shown interest in doing business with the bookbindery.

If web searching does not make up for the loss in orders, the bookbindery may add on-demand printing in addition to binding services.

“There’s a huge amount of business out there for that,” Mathison says. “It’s one thing being considered.”

Mathison does not predict the bookbindery will close. He also thinks many clients will remain loyal. “The customers we have have been delighted in our product,” he says. “We put a lot of emphasis into customer service, and that’s been a big deal.”


AMANDA WALDROUPE
 

More Articles

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Beyond cheese

June 2014
Thursday, May 29, 2014
BY SOPHIA BENNETT

Tillamook expands its tourism niche.


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Timber town

June 2014
Thursday, May 29, 2014
BY LEE VAN DER VOO

A forest collaboration saves the Rough & Ready Lumber Company.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Green Your Workplace seminar held at Nines Hotel

News
Wednesday, May 28, 2014

GreenYourWorkplacelogoOBMOregon Business magazine's  "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS