Sponsored by Forest Grove Economic Development
Home Archives August 2009 The arts ticket take

The arts ticket take

| Print |  Email
Thursday, July 23, 2009

With unemployment the third-highest in the nation, you’d expect Oregonians to upgrade their subscription to Netflix rather than shell out $40 for a ticket to the theater. But some of the state’s largest performing arts organizations experienced an increase in ticket sales during the 2008-2009 season even as contributions from individuals, foundations and businesses often dropped.

The Oregon Ballet Theatre’s financial woes have made headlines, but it enjoyed a third consecutive season of record ticket sales. Revenue from ticket sales was up $380,000 despite the drop in attendance to The Nutcracker caused by winter storms. Contributions were down 40%, but an emergency end-of-season fundraiser increased income 24%.

Ticket sales at both the Oregon Symphony and Eugene Symphony exceeded last year’s sales, while Portland Center Stage had its second-bestselling season in history (2,000 tickets below 2007-2008, its best season to date). Eugene Symphony and Portland Center Stage also saw an increase in contributions.

“The number of people coming was really strong, but they were definitely shopping for cheaper tickets,” says Cynthia Fuhrman, Portland Center Stage marketing and communications director. “Since our audiences tend to be local, with all the talk about stay-cations they might be turning to things close to home.”

Regardless of the success, all these organizations set lower budgets for next season.

Some groups saw fewer tickets sold. Sales for the Eugene Ballet Company and Portland Opera both dropped 15%. They also reported a drop in contributions. Jim Fullan, director of public relations and marketing for Portland Opera, says part of that drop is because of record box office sales in 2007-2008, when the opera performed big hits such as Carmen and Aida.

Even if ticket sales are high, arts organizations can never meet their budget through earned income alone, says Virginia Willard, executive director of Northwest Business for Culture and the Arts. Typically, sales are 60% of a performing arts organization’s revenue.

“If they rely too much on ticket sales, an arts organization cannot take risks,” says Willard. “If they make a budget on ticket sales, they have to charge more for their tickets.”

One thing is apparent: Those Oregonians with enough financial security to afford a ticket will continue to spend money for that moment when the recession, job woes and rainy weather are locked outside, the house lights dim and the performance begins. 

JENNY FURNISS
 

More Articles

OB Video: Building trade ties with the EU

News
Monday, June 16, 2014
BritEmbCampionBY KIM MOORE | OB RESEARCH EDITOR

The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.


Read more...

The global challenge

News
Friday, June 27, 2014
062714 thumb globalmarketBY JASON NORRIS | OB BLOGGER

Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS