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|Tuesday, June 23, 2009|
The $21 million Beaverton foods empire was founded on Mama's smarts, and her descendants are not resting on their hot and honey mustards.
By Ben Jacklet/Photos by Stephen FunkIn 1929, the year the stock market crashed and the Great Depression began, Rose Biggi began grinding and bottling homegrown horseradish in husband Lui’s wine cellar in Beaverton.
The Biggis were Italian immigrants who came to Oregon for opportunity. They bought 14 acres for $3,500, baked their own bread, milked their own cows and canned their own fruits and vegetables. Their farmhouse had no running water. Their cash crop was horseradish.
Her production equipment consisted of a grinder made for Parmesan cheese. She sold her product for 10 cents a bottle. Her first employee was Esther Troupe, who started as a babysitter at 15 cents an hour, got bumped to 25 cents for helping with the business, and ended up working for the family for 63 years.
Rose died in 1995 at age 90, but her spirit lives on at the 80,000-square-foot headquarters of Beaverton Foods at the edge of the urban growth boundary in Hillsboro. There the 72-employee, $21 million company churns out 150 different condiments under a variety of labels including Beaver, Inglehoffer and Old Spice. Her son, 81-year-old Gene Biggi, who led the company’s foray into mustard, serves as president. Rose’s photograph is posted near the entrance to Beaverton Foods, along with a quote from her that sums up her attitude: “God grant us health and energy, and we’ll do the rest.”
In addition to the 150 condiments Beaverton Foods creates, it also processes sauces and marinades for other companies using their recipes, most notably the “secret sauce” used at Bob’s Burger Express restaurants throughout Oregon. The company has also developed profitable partnerships with food producers such as HoneyBaked Ham, which are often sold with Beaver brand sweet champagne mustard.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.