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|Wednesday, June 24, 2009|
Hobin, the 41-year-old CEO of G5 Search Marketing, is already on his fourth startup. He migrated to Bend from the Bay Area for the lifestyle, and he insists on closing up the office Fridays at 1 p.m. during the summer months so his team can get out and enjoy nature. As laid-back as his approach may seem, it’s working. G5 has grown by an annualized 100% over each of the past four years and built its headcount from 15 to 45 employees since the end of 2007 even as the rest of Bend’s economy has floundered.
It helps that G5’s target areas — self-storage units, assisted-living homes and apartments — are well suited for Internet searches by potential customers. It also helps that Bend welcomed an influx of health-conscious, tech-savvy transplants from the boom years in California. Hobin has been able to find excellent local talent, especially given the current job market.
G5 offers a platform of search engine optimization, map optimization and pay-per-click advertising, along with a dashboard report that tracks and measures performance as compared to more traditional points of contact. In short, G5 is battling the Yellow Pages for business, and if it were a boxing match, it would have to be stopped.
Click by click, Hobin leads me on a journey through the G5 system, from the site the company designed for a self-storage client, to the phone number that appears only at that site, to its optimized Google placement at the top of a list of thousands, to the recorded phone calls made to that number, and finally, to the results.
The bottom line speaks for itself. The cost per lead using G5’s system is on average $5.63, compared to $175 for the Yellow Pages. That’s a factor of 31. “Our clients see our results and they go tell their friends and we grow,” says Hobin. “What we do works. And we can prove it.”
Hobin predicts that G5 will double its business again over the coming year, adding another 20 or so employees along the way.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Friday, February 27, 2015
VIDEO: 2015 100 Best Companies to work for in Oregon
Friday, March 27, 2015
BY ROBERT MULLIN
A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Power Lunch at Swagat in Hillsboro.
Monday, February 09, 2015
BY MEGHAN NOLT
VIDEO: Gifford's Flowers brings family approach to PSU-area shop.
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Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.