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|Monday, June 01, 2009|
Each card is made of handmade paper, decorated with a simple painted flower, and covered with typewritten text that starts with “Dear” and ends with “Sincerely.” What comes in between those two words is usually language and topics that can’t be reprinted in a general-circulation magazine. A few however, are PG rated:
“Happy divorce! Now you can start sleeping with someone who likes you!” “Congratulations on getting a grownup haircut.” “I wish you were cooler or I was more lame. Either way I don’t see this going anywhere.”
They’re biting and acerbic and Star has come up with about 400 designs for her aptly named one-woman business: Snarky Cards. The cards are about relationships, breakups, one-night stands and, for the most part, sex. They sell for $2 each or 3 for $5 and since she quit her job selling printer supplies in mid 2007 to go into business for herself, she’s sold approximately 12,000 cards in 50 Portland bars and stores, and online.
Star, who is 29, moved to Portland from San Jose, Calif., three years ago, following the siren call of the city’s artsy, laid-back reputation. Her background is in sales: business-to-business phone sales, dating service phone sales. The idea behind Snarky Cards came from her own snarky personality. “My nature determined what I’m doing,” she says.
The first thing Star found when she started bringing her cards to bars is that selling sarcasm to the inebriated is easier than selling printer toner to sober people. “People come into bars expecting to have fun. If you’re offering them something funny in that environment, it’s not a hard sell.”
Bar sales require more than just an engaging pitch. She considers herself an entertainment package: She dresses with flair, carries her cards in a handmade box she hangs from her neck and spends as much as 20 minutes at a table, joking and teasing with customers. She’s established a strong enough brand that a large percentage of her bar sales are to repeat customers.
Outside of the bars, Snarky Cards is growing. Retail stores have begun approaching Star on their own accord. She found that by attracting the attention of bloggers, it’s driving her online sales higher. She’s not sure what the economy will do to business. Already she’s seen people become more selective with their purchases. But she’s responded as well, coming up with her own appropriately sardonic take on the meltdown.
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Power Lunch at Swagat in Hillsboro.
Thursday, March 26, 2015
Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.
Friday, February 27, 2015
BY OB STAFF
Oregon Business held its 22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.
Friday, March 27, 2015
BY ROBERT MULLIN
A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR
Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
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|Netflix adds subscribers at record pace|
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A new report highlights how Oregon bankers are giving back to their communities.
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Providing attendees with unique taste of the Northwest Reception.
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