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|Monday, June 01, 2009|
But say you’ve decided to join the Twitter few. You’ve just invested the 45 seconds it takes to sign up for Twitter. Now what? Here are examples of how Twitter can be a feather in your company’s cap — and how it can be a black eye.
CREATIVITY: Michael Buchino at Portland Center Stage updates @NixonLOLZ as a demented version of Tricky Dick to promote the upcoming production of Frost/Nixon. Buchino’s amusing tweets as Lady Bracknell, Scrooge and Nixon — characters from Center Stage plays — have attracted 890 followers. Twitter sends about 600 unique visitors to the Portland Center Stage website each month, and a Twitter-only Halloween special sold 100 tickets to that night’s performance, says public relations manager Trisha Pancio.
SPAMMING: One strategy for getting more followers is a kind of Twitter spam — follow as many users as you can, hoping they’ll follow you back. Visitors to the Twitter page for JELD-WEN, a window and door maker based in Klamath Falls, may be impressed by the number of followers: 1,416. But check out how many feeds @jeldwen is following: 1,995. The contrast in the numbers will make people wonder why JELD-WEN is interested in more people than are interested in them. It’s as if they sent out 1,995 invitations to a party, and 579 people didn’t bother to respond.
USEFULNESS: “In 140 characters, how can you tell if a pear is ripe?” Christie Mather from the Northwest Pear Bureau, based in Portland, has turned @USApears into an interactive pear encyclopedia by answering questions from Twitter users. (Answer: “Check the neck for ripeness by pressing the stem end w/your thumb. If it yields to gentle pressure, it’s a sweet, juicy pear!”) Mather has a calendar of topics to tweet about: name at least one pear variety on Monday, link to a recipe on Tuesday, “communicate passion for fresh pears” through song or haiku on Wednesday, and so on. The Pear Bureau’s research showed that 65% of people who saw an article about pears were motivated to buy. Mather and the Pear Bureau hope Twitter will work the same way.
TRASH TALK: @gorgebookstop doesn’t have many followers, but that doesn’t mean Cynthia Christenson should use it to complain about her customers at Gorge Book Stop in Hood River. Christenson tweets about customers who smell bad, say stupid things or linger past closing, and then gripes about business being slow. Who wants to browse at a book store where the person behind the counter is quietly but publicly judging you?
CONNECTING: @BurgervilleUSA tweets about new menu items and more than 800 followers eat it up. @BurgervilleUSA also tweets about online contests, customer polls and nutrition facts. Burgerville’s Twitter following is so sincere that one member recently proposed a “Tweetup” at a Burgerville in Vancouver, which is where the company is based. The Tweetup breached the online-real world gap when 12 people actually showed.
NEGLECT. More than 100 loyal Double Mountain fans are following the Hood River brewery’s feed at @DoubleMountain. But the company has only updated a handful of times and they haven’t filled in the only information Twitter asks for — a short description and their web site address. It’s the e-equivalent of letting customers walk through the door without being greeted.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Monday, June 16, 2014
The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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