Home Archives June 2009 Cooling tourism trends at the coast

Cooling tourism trends at the coast

| Print |  Email
Monday, June 01, 2009
ATSBeach Coastal businesses are hunkering down, lowering prices and trying to stay optimistic as they predict the same number of visitors will be filling Oregon beaches this summer but spending less money or shortening their vacations.

High-end hotels up and down the Coast have lowered their rates, and some are advertising special deals or increased amenities in an effort to attract frugal vacationers. The Oregon Restaurant Association predicts the quick service and casual dining businesses will do OK because of their local customer base, but that upscale restaurants will struggle.

The Greater Newport Chamber of Commerce reports a drop in lodging occupancy rates in February and March compared to last year, along with an increase in camping as travelers choose affordable options. The chamber expects the camping trend will continue this summer.

The Elizabeth Street Inn, which calls itself “Newport, Oregon’s newest luxury oceanfront inn,” has lowered its rates, increased its advertising and added amenities such as wireless Internet and hot breakfasts in an effort to attract customers.

“It’s something we needed to do to stay afloat during the recession,” says Jennifer Morkert, sales manager. “I’m hopeful right now. For our advance bookings, things are looking really good. We’re just not going to see the same price point as in the past.”

Other lodging owners are simply hunkering down. Donn Bauske has been in the motel business for more than 30 years and owns 10 motels in Seaside, including the Budget Inns of Seaside and the Sundowner Motor Inn. He reports a 15% drop in overall occupancy and a 20% drop at his more expensive hotels.

“I’ve seen ups and downs and that’s just the way it is,” says Bauske. “On the Coast, most of the time it’s the weather that will get you. Ten bad days in the summer and that’ll kill your profit right there, doesn’t matter if the tourists have any money.”

One area that is seeing growth is the popular Oregon Coast Aquarium, which reports that its attendance is up almost 12% this year and that there will be no cuts to summer staff levels.

“We’re doing extraordinarily well. Knock on wood!” says Cindy Hansen, aquarium public relations manager. “Families are still traveling. They still want to educate and entertain their children, even on a budget.”
JENNY FURNISS
 

More Articles

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

The 2014 List: The Top 33 Large Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS