Sponsored by Forest Grove Economic Development
Home Archives May 2009 Wherefore art thou, dear consumer?

Wherefore art thou, dear consumer?

| Print |  Email
Friday, May 01, 2009

ATSShakespeareFestival

Photo courtesy of Oregon Shakespeare Festival

ASHLAND Attendance at the Oregon Shakespeare Festival has dropped 6% from last year, as the weakened economy forces consumers to cut spending on luxuries like travel and the arts.

Predicting a 7% decrease in attendance for the current season, festival organizers last fall trimmed the 2009 budget by $1.6 million to $24.9 million. Now, nearly three months into the festival’s eight-and-a-half month run, the numbers are encouraging, although not a definitive sign of increased attendance in future months.

“The big question is whether this reduction is occurring because people are not going to come at all, or if they just haven’t decided yet,” says Paul Nicholson, the festival’s executive director.

He notes that in previous seasons attendees were likely to purchase their tickets and reserve accommodations months in advance. However, this year many patrons are not buying tickets until they’re sure they can afford the trip.

Because the festival’s budget and financial commitments are set months before it opens, even if ticket sales or attendance continue to decline further budget cuts will not take effect until the 2010 budget, which Nicholson anticipates will be no larger than this year’s budget.

With the busiest season yet to come in the summer when the outdoor Elizabethan stage opens, Nicholson looks to coming months with cautious optimism. The audiences for the spring plays are at about 90% capacity, which is comparable to last year. Nicholson says that bodes well for the summer.

“People are still seeking out the festival experience, but they are definitely revising their spending while they’re here,” says Katharine Flanagan, marketing director for the Ashland Chamber of Commerce.

The festival falloff already is being felt by local businesses that depend on the $58 million the festival brings into Ashland annually. Several local hotels and restaurants for whom festival patrons account for at least half their sales, note business has already decreased by 10%.

Ashland Springs Hotel is running specials and promotions to boost business. Karolina Wyszynska, director of sales and marketing, says the hotel’s discount packages combining lodging with festival tickets, spa treatments or winery tours have been popular.

NICOLE STORMBERG
 

More Articles

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS