Sponsored by George Fox University
Home Archives May 2009 The PDX-BK connection

The PDX-BK connection

| Print |  Email
Friday, May 01, 2009

ATSBrooklynPortland

PORTLAND For Lexy Funk, opening the only West Coast chapter of her clothing company, Brooklyn Industries, in Portland was a no-brainer.

The longtime Brooklynite founded the company with her artist husband, Vahap Avsar, in 2001 in Williamsburg and made hipster staples like the bike messenger bag and graffiti T-shirts into fashion for the masses. “We could have more easily opened a store on the Upper West Side, but Portland really resonated with us,” says Funk about launching their 11th location at the corner of Northwest 23rd Ave. and Johnson St. last February. “A lot of the creativity we see in Brooklyn we also see in Portland. There is a natural synergy.”

This synergy has long been palpable for the aesthetic similarities between the cities (think bikes, skinny-jeaned artists and industrial backdrops) and has established a sister-city immigration pattern of sorts among Portlanders with big-city dreams and Brooklynites weary of paying $1,800 per month in rent. Or in the case of Project Runway winner Leanne Marshall, relocating from southeast Portland to Brooklyn last winter to launch her fashion career, instead of to Manhattan: “It just felt right. It felt like home.”

Businesses are catching on, say entrepreneurs like Funk, because there is a sense in both cities that inspiration and financial reward are not mutually exclusive. Matt Lounsbury, head of operations for Portland’s hometown java empire, Stumptown Coffee, says this word — inspiration — comes up often in his dealings with clients in Brooklyn, where the company recently opened a roasting plant in the sparse industrial neighborhood of Red Hook, and where a dozen or so local restaurants and retailers are serving and selling Stumptown’s coveted fair-trade brews.

“Manhattan is the big city; Brooklyn has that neat indie feel that we’re all about,” says Lounsbury. “People in Brooklyn ‘get’ Portland. There is definitely a mutual admiration.”

Funk says the Brooklyn Industries store in northwest Portland is already faring better than their only other store outside of New York City, located in Chicago, which opened more than a year ago. Sales associate Korina Emmerich says she’s meeting a lot of longtime B.I. devotees and also a lot of newbies. “People are a little confused when they see us. They’re like, ‘What is a Brooklyn store doing here?’” she says. “They’re totally interested, and also a little weirded out, too.”

In a city like Portland, that’s never a bad thing.

STACEY WILSON
 

Comments   

 
Chris Masagatani
0 #1 eROI AgreesChris Masagatani 2009-07-03 12:29:42
Love the article. I moved to NYC 2 years ago to start eROI NYC. The transition was one of the most exciting of my life. There is a ton of truth to this line "inspiration and financial reward are not mutually exclusive." The odd couple NYC-PDX.
Quote | Report to administrator
 

More Articles

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

EPA Standards: A breath of fresh air for the region

News
Thursday, June 12, 2014
EPABY ANDREA DURBIN | OB GUEST BLOGGER

Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS