Home Archives April 2009 Boom times for bang bang

Boom times for bang bang

| Print |  Email
Wednesday, April 01, 2009


Gun Guns sales in Oregon are up and gun companies are hiring.

STATEWIDE Bullets are flying in Bend, or at least they are flying through the production process at ammunition manufacturer Nosler, one of the few employers in Central Oregon to be adding jobs rather than subtracting them. The 50-year-old company has hired more than 20 people in 2009, boosting its employee total to an all-time high of 123 on the strength of soaring demand for anything having to do with guns.

"We aren't just running out of handgun bullets," says marketing manager Justin Moore. "We're running out of all types of bullets. People are buying in advance while they can."

Business is also booming (sorry) at Wilsonville-based Crimson Trace, which builds laser sight grips for firearms; at optics specialist Leupold of Beaverton, which builds shooting scopes; and at the Gun Room in Southeast Portland, which sells everything from single-action revolvers to modern assault rifles.

Much of the credit for recession-defying gun sales goes to President Obama, whom Gun Room owner Warren Lacasse describes as "salesman of the year." Rightly or wrongly, gun owners fear tighter restrictions. But Crimson Trace marketing manager Lane Tobiassen says that another, possibly larger factor has to do with the recession: "There is a perception that in a down economy violent crime will increase. People are taking steps to protect themselves and their families."

That trend has enabled Crimson Trace to expand its workforce to more than 100 employees and increase its orders from vendors R & D Plastics of Hillsboro and Hydro Graphics of Newberg. It has also spurred a sort of "domino effect," as Moore describes it: "People go into the stores and see they're all out of what they were looking for, so they rush off to find it somewhere else."

These are not Dollar Store purchases. Crimson Trace's laser grips sell for around $300. Nosler's Accubond bullets cost $44 for a box of 50. The Colt AR-15s that Gun Room customers are clamoring for run around $2,000. Unlike fickle commodities such as oil and wheat, gun prices have climbed steadily without crashing.

That doesn't surprise Lacasse, who has been selling firearms in Portland for 42 years. "You buy the cheap toilet paper and you buy cheap beer but when you buy firearms you buy the best," he says. "A gun is a better investment than gold. The stock market goes up and down but Winchester and Colt have done nothing for the past 100 years but go up."

BEN JACKLET

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

Comments   

 
Guest
0 #1 business ownerGuest 2013-01-16 11:08:06
Perhaps the real reason Crimson Trace is doing well is because their whole marketing concept is FEAR. The one subject that sell better than SEX. Their whole Schtick is about kill or be killed and Crimson helps you be more successful at killing. Is it true? Despite the dot (hard to see in daylight) What about hesitation ?
What about the controversy between Iron sights and lasers ? Lasers instill a false sense of confidence that could lead to a disaster.
Quote | Report to administrator
 

More Articles

Detox fashion

June 2014
Thursday, May 29, 2014
BY LINDA BAKER

Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.


Read more...

Green Your Workplace seminar held at Nines Hotel

News
Wednesday, May 28, 2014

GreenYourWorkplacelogoOBMOregon Business magazine's  "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.


Read more...

2014 Best Green Companies to Work For announced

News
Wednesday, May 28, 2014

100BestGreenMore than 350 people turned out today for Oregon Business magazine’s sixth annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex fast changing business environment. 

Update: We checked in with Portland's Thomas Thurston, who offers his data driven take on the disruption controversy.


Read more...

The role of higher education as K-12 underperforms

Contributed Blogs
Friday, May 30, 2014
ThumbChalkboardBY DEBRA RINGOLD | OB GUEST CONTRIBUTOR

Since 1970 the performance of our public education system has steadily deteriorated.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS