Home Archives February 2006 Philanthropy boosts recruitment efforts

Philanthropy boosts recruitment efforts

| Print |  Email
Wednesday, February 01, 2006

According to the Center for Corporate Citizenship at Boston College, a company that establishes itself as a leading corporate citizen through philanthropy is not only likely to achieve measurable bottom-line benefits. It is also likely to improve recruitment; increase staff morale, performance and retention; enrich team building; and contribute to employee skill development.

Employees want to work for companies that reflect their values and display a concern for social principles as well as profits. In the 2004 Cone CorporateCitizenship Study, 81% of Americans polled said that a company’s commitment to a social issue is important when deciding where to work.

Many companies have found that involving employees in corporate citizenship sends a clear message that it cares about its employees. According to a 2001 Boston College report, employees who think highly of a company’s giving program also show a strong sense of loyalty to the company. Among employees who were aware of their employer’s support for community activities, more than 35% said they felt more committed to their jobs.


More Articles

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Closing the gap: Community colleges and workforce training

Thursday, March 27, 2014
03.27.14 thumb collegeBY MARY SPILDE | OP-ED CONTRIBUTOR

Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.


Barrister bands

March 2014
Tuesday, February 25, 2014

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Green your workplace

Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Why I became an educator

Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Banishing oil burners reaps benefits for schools

Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.

Oregon Business magazinetitle-sponsored-links-02