Home Archives February 2006 Philanthropy boosts recruitment efforts

Philanthropy boosts recruitment efforts

| Print |  Email
Wednesday, February 01, 2006

According to the Center for Corporate Citizenship at Boston College, a company that establishes itself as a leading corporate citizen through philanthropy is not only likely to achieve measurable bottom-line benefits. It is also likely to improve recruitment; increase staff morale, performance and retention; enrich team building; and contribute to employee skill development.

Employees want to work for companies that reflect their values and display a concern for social principles as well as profits. In the 2004 Cone CorporateCitizenship Study, 81% of Americans polled said that a company’s commitment to a social issue is important when deciding where to work.

Many companies have found that involving employees in corporate citizenship sends a clear message that it cares about its employees. According to a 2001 Boston College report, employees who think highly of a company’s giving program also show a strong sense of loyalty to the company. Among employees who were aware of their employer’s support for community activities, more than 35% said they felt more committed to their jobs.

 

More Articles

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

Political Clout

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Businesses spend billions of dollars each year trying to influence political decision makers by piling money into campaigns.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS