VIP: A conversation with Dagoba Chocolate's CEO

| Print |  Email
Wednesday, February 01, 2006

"I DON’T REMEMBER MY DREAMS, but I think that’s because I spend my whole day dreaming and fantasizing about what I’ll create. To me, the company is a “she.” A lot of people say chocolate is masculine, because it’s bitter and acidic. But chocolate has a feminine energy. Maybe I’ve created that persona since I’m single and I need some company.

"Life is about doing the right thing. Life is short, why do it half-assed?  My mantra is to stay true to myself; don’t compromise. I’m tested every day. But if you compromise once, you’re going to do it again, and then you’ve wandered off the road and it is difficult to get back on course. The hardest thing right now is the daily management and growth of the company, not being able to keep up with demand for our chocolate, and making sure I’m taking enough time for myself.

"I had no idea that having employees meant becoming a therapist/counselor. It’s one large marriage and communication is crucial, especially when growth is knocking down the doors. And when growth is knocking down the doors, it becomes increasingly diffi cult to make time to check in with employees. They may start to feel that there is no leadership because everyone is running around in a reactive mode. It’s very important to have an open door policy to allow everyone to tell me what’s on their mind. I listen. I may agree or disagree and I’m frank about it. Yet we’re communicating, which keeps everyone on the same page.

"I studied music at school and was a professional musician for many years. But one day I was playing music, and the next day chocolate tapped me on the shoulder and said, “You’re working for me now.” Chocolate is a small little nugget of romance. It’s sensual and soft and silky and satisfying. I stick with the super dark chocolate; I eat only about an ounce a day. I love chocolate so much. She feeds me on so many levels."

 

More Articles

The week journalism died

Linda Baker
Sunday, February 15, 2015
deadjournalismthumbBY LINDA BAKER | OB EDITOR

As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.


Read more...

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...

A legislative preview — and celebration

Linda Baker
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...

Editor's Letter: Tortoise and the Hare

February 2015
Monday, January 26, 2015

The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average. 


Read more...

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS