Home Archives February 2006 VIP: A conversation with Dagoba Chocolate's CEO

VIP: A conversation with Dagoba Chocolate's CEO

| Print |  Email
Wednesday, February 01, 2006

"I DON’T REMEMBER MY DREAMS, but I think that’s because I spend my whole day dreaming and fantasizing about what I’ll create. To me, the company is a “she.” A lot of people say chocolate is masculine, because it’s bitter and acidic. But chocolate has a feminine energy. Maybe I’ve created that persona since I’m single and I need some company.

"Life is about doing the right thing. Life is short, why do it half-assed?  My mantra is to stay true to myself; don’t compromise. I’m tested every day. But if you compromise once, you’re going to do it again, and then you’ve wandered off the road and it is difficult to get back on course. The hardest thing right now is the daily management and growth of the company, not being able to keep up with demand for our chocolate, and making sure I’m taking enough time for myself.

"I had no idea that having employees meant becoming a therapist/counselor. It’s one large marriage and communication is crucial, especially when growth is knocking down the doors. And when growth is knocking down the doors, it becomes increasingly diffi cult to make time to check in with employees. They may start to feel that there is no leadership because everyone is running around in a reactive mode. It’s very important to have an open door policy to allow everyone to tell me what’s on their mind. I listen. I may agree or disagree and I’m frank about it. Yet we’re communicating, which keeps everyone on the same page.

"I studied music at school and was a professional musician for many years. But one day I was playing music, and the next day chocolate tapped me on the shoulder and said, “You’re working for me now.” Chocolate is a small little nugget of romance. It’s sensual and soft and silky and satisfying. I stick with the super dark chocolate; I eat only about an ounce a day. I love chocolate so much. She feeds me on so many levels."

 

More Articles

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

Green Your Workplace seminar held at Nines Hotel

News
Wednesday, May 28, 2014

GreenYourWorkplacelogoOBMOregon Business magazine's  "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Detox fashion

June 2014
Thursday, May 29, 2014
BY LINDA BAKER

Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

2014 Best Green Companies to Work For announced

News
Wednesday, May 28, 2014

100BestGreenMore than 350 people turned out today for Oregon Business magazine’s sixth annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS