Home Archives February 2006 VIP: A conversation with Dagoba Chocolate's CEO

VIP: A conversation with Dagoba Chocolate's CEO

| Print |  Email
Wednesday, February 01, 2006

"I DON’T REMEMBER MY DREAMS, but I think that’s because I spend my whole day dreaming and fantasizing about what I’ll create. To me, the company is a “she.” A lot of people say chocolate is masculine, because it’s bitter and acidic. But chocolate has a feminine energy. Maybe I’ve created that persona since I’m single and I need some company.

"Life is about doing the right thing. Life is short, why do it half-assed?  My mantra is to stay true to myself; don’t compromise. I’m tested every day. But if you compromise once, you’re going to do it again, and then you’ve wandered off the road and it is difficult to get back on course. The hardest thing right now is the daily management and growth of the company, not being able to keep up with demand for our chocolate, and making sure I’m taking enough time for myself.

"I had no idea that having employees meant becoming a therapist/counselor. It’s one large marriage and communication is crucial, especially when growth is knocking down the doors. And when growth is knocking down the doors, it becomes increasingly diffi cult to make time to check in with employees. They may start to feel that there is no leadership because everyone is running around in a reactive mode. It’s very important to have an open door policy to allow everyone to tell me what’s on their mind. I listen. I may agree or disagree and I’m frank about it. Yet we’re communicating, which keeps everyone on the same page.

"I studied music at school and was a professional musician for many years. But one day I was playing music, and the next day chocolate tapped me on the shoulder and said, “You’re working for me now.” Chocolate is a small little nugget of romance. It’s sensual and soft and silky and satisfying. I stick with the super dark chocolate; I eat only about an ounce a day. I love chocolate so much. She feeds me on so many levels."

 

More Articles

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS