Sponsored by Oregon Business

VIP: A conversation with Dagoba Chocolate's CEO

| Print |  Email
Wednesday, February 01, 2006

"I DON’T REMEMBER MY DREAMS, but I think that’s because I spend my whole day dreaming and fantasizing about what I’ll create. To me, the company is a “she.” A lot of people say chocolate is masculine, because it’s bitter and acidic. But chocolate has a feminine energy. Maybe I’ve created that persona since I’m single and I need some company.

"Life is about doing the right thing. Life is short, why do it half-assed?  My mantra is to stay true to myself; don’t compromise. I’m tested every day. But if you compromise once, you’re going to do it again, and then you’ve wandered off the road and it is difficult to get back on course. The hardest thing right now is the daily management and growth of the company, not being able to keep up with demand for our chocolate, and making sure I’m taking enough time for myself.

"I had no idea that having employees meant becoming a therapist/counselor. It’s one large marriage and communication is crucial, especially when growth is knocking down the doors. And when growth is knocking down the doors, it becomes increasingly diffi cult to make time to check in with employees. They may start to feel that there is no leadership because everyone is running around in a reactive mode. It’s very important to have an open door policy to allow everyone to tell me what’s on their mind. I listen. I may agree or disagree and I’m frank about it. Yet we’re communicating, which keeps everyone on the same page.

"I studied music at school and was a professional musician for many years. But one day I was playing music, and the next day chocolate tapped me on the shoulder and said, “You’re working for me now.” Chocolate is a small little nugget of romance. It’s sensual and soft and silky and satisfying. I stick with the super dark chocolate; I eat only about an ounce a day. I love chocolate so much. She feeds me on so many levels."


More Articles


November/December 2015
Wednesday, October 28, 2015

The world's second-largest wind energy project yields costs and benefits for a sheep-farming family in Eastern Oregon.


Hot Topics/Cool Talks: Tinker, Tailor, Portland Maker

The Latest
Friday, November 20, 2015



There's a great future in plastics

Linda Baker
Friday, October 30, 2015
103115-lindachinathumbBY LINDA BAKER

This is a story about a small plastics company in wine country now exporting more than one million feet — 260 miles worth — of tubing to China every month.


Tinker, Tailor, Portland Maker

November/December 2015
Wednesday, October 28, 2015

The artisan generation redefines manufacturing.


Seven questions about mandatory sick leave

Contributed Blogs
Wednesday, October 28, 2015
102815-contributedthumbBY DIANE BUISMAN

Many employers have questions about what mandatory sick leave means for their company. Take a look at the top 7 questions Oregon employers are asking.


Straight shooter

Linda Baker
Thursday, October 08, 2015
100815-bradleyBY LINDA BAKER

In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.


Where Do We Go from Here?

Guest Blog
Wednesday, October 21, 2015
102115-thumbBY JASON NORRIS | CFA

Volatility reigned supreme over the summer. The old Wall Street adage of, “Sell in May and go away,” was prophetic in 2015.

Oregon Business magazinetitle-sponsored-links-02