Portland producer of fitness game lands McDonald's deal

| Print |  Email
Thursday, June 01, 2006

{safe_alt_text}

Portland — It turns out even obsessive fitness types eat at McDonald’s. Maya, the virtual trainer who’s the main character of the popular Yourself!Fitness video game, spent quite a lot of time there this spring. Portland-based responDESIGN, publishers of the fitness game, landed a deal with the fast food chain that put DVDs with Maya leading one of four 15-minute workouts inside Go Active! Happy Meals for Adults. Customers also received $5 coupons toward the purchase of Yourself!Fitness video games. No word yet if the deal, which ended in May, added any inches to Maya’s wasteline. 

— Christina Williams





 

 

 

 

 


Comments? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

Footloose

April 2015
Friday, March 27, 2015
BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

Energy Stream

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers. 


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS