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Umpqua Bank continues the trend popularized by Starbucks Coffee of adding novelties to boost in-store experience. Music listeners can compile a CD of up to 10 songs from over 48 West Coast independent music artists through the Discover Local Music project, an online music store the bank created with Portland-based Rumblefish. The music service, available at bank branches and through www.umpquamusic.com, will offer more than 1,500 songs by the end of this year.

 

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