|Corporate giving: Doing good is good business||| Print ||
Many Oregon business leaders have discovered that participating in philanthropic efforts helps improve their company’s bottom line. They have found that a business can do well by doing good.
For some of these companies “doing good” follows the model of “checkbook charity” — simply contributing money to good causes. Certainly, such giving has an important place in helping sustain local nonprofits. But for many businesses, corporate philanthropy has expanded to include giving programs that tie donations of time, money and gifts-in-kind to defined business goals and desired benefits.
All the above statistics notwithstanding — from bottom-line corporate health to consumer loyalty — there are many reasons why a well thought out giving program makes good sense for your business. Studies show the following results can occur when a company undertakes a charitable giving program:
To achieve the benefits associated with corporate philanthropy your corporation might consider setting out a strategic plan that defines your expected returns and establishes benchmarks to gauge success. To that end, the tactics for your business-giving program likely will fit into one of three categories:
|Powerball jackpot hits new record|
|5.1-magnitude quake hits eastern Canada|
|How a Seattle school launched Bill Gates career|
|Windows Phone surpasses Blackberry|
|Kim Dotcom doesn't want 3D gun plans on Mega's servers|
|David Beckham retires from soccer|
|ODB, Eazy-E holograms to perform|
|Will this startup succeed?|
|The STEM shortage|
|Combined Transport keeps on trucking|
|Farm futures: private equity goes organic|
|Food cart owner Nong balances life, work and play|
|Celly launches its DIY network|
|What is driving the cost of health care? |
Oregon Business magazine's 5th annual
100 Best Green Companies to Work For in Oregon
Wednesday, May 29, 2013
From Oregon Translational Research and Development Institute: OTRADI today announced its plans to open and operate a 13,000 square-foot multi-tenant bioscience complex in the Willamette Wharf building at 4640 SW Macadam Avenue. Slated to be complete in spring 2013, the OTRADI Bioscience Incubator (OBI) will house up to six companies.
MEDIAmerica, publisher of Oregon Business and Oregon Home magazines, announces a new retail website: HalfOffOregon.com. The website offers lodging, dining, recreation and many other items at half off their regular cost.
As you probably know by now, The Vernon Company is a national leader in the promotional products industry with annual sales of over $60 million. We are a family owned business, led by the fourth generation of the Vernon family.