Home Archives November 2006 Budweiser touts Willamette Valley hops

Budweiser touts Willamette Valley hops

| Print |  Email
Wednesday, November 01, 2006
Hops2.jpg

WILLAMETTE VALLEY — Budweiser, not exactly the most beloved label in the land of meaty and mighty micro-brewed beer, is playing up its use of Willamette Valley hops in billboards spotted around the state.

“Budweiser is a big national brand, but we’re part of the fabric of America,” says Randall Black, marketing director for the King of Beers. Bud is running similar campaigns in the Midwest, where it buys its grains, and Tennesee, where it gets its beechwood.

In the Willamette Valley, meanwhile, 17% of the U.S. hop crop was harvested this fall: 8.1 million pounds, up a skosh from last year’s harvest. About 40% of Oregon’s crop — grown in Marion and Polk counties — will go to Anheuser-Busch, brewers of Bud and the seasonal Jack’s Pumpkin Spice Ale (which, incidentally, is brewed using Oregon pumpkins; no billboard on that yet).

Oregon Hops Commission administrator Michelle Palacios says only about 10% of the Oregon crop goes to craft brewers, most of it for fresh-hop beer when local brewers also like to play up their local sources.

— Christina Williams


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

From the Editor: The human factor

March 2014
Tuesday, February 25, 2014

In this issue, we celebrate our 21st annual 100 Best Companies to Work For in Oregon project.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...

The 2014 100 Best Companies to Work for in Oregon

News
Friday, February 28, 2014

100best14logo ThumbnailThe 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS