Sponsored by Oregon Business

Budweiser touts Willamette Valley hops

| Print |  Email
Wednesday, November 01, 2006
Hops2.jpg

WILLAMETTE VALLEY — Budweiser, not exactly the most beloved label in the land of meaty and mighty micro-brewed beer, is playing up its use of Willamette Valley hops in billboards spotted around the state.

“Budweiser is a big national brand, but we’re part of the fabric of America,” says Randall Black, marketing director for the King of Beers. Bud is running similar campaigns in the Midwest, where it buys its grains, and Tennesee, where it gets its beechwood.

In the Willamette Valley, meanwhile, 17% of the U.S. hop crop was harvested this fall: 8.1 million pounds, up a skosh from last year’s harvest. About 40% of Oregon’s crop — grown in Marion and Polk counties — will go to Anheuser-Busch, brewers of Bud and the seasonal Jack’s Pumpkin Spice Ale (which, incidentally, is brewed using Oregon pumpkins; no billboard on that yet).

Oregon Hops Commission administrator Michelle Palacios says only about 10% of the Oregon crop goes to craft brewers, most of it for fresh-hop beer when local brewers also like to play up their local sources.

— Christina Williams


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Thy neighbor's house

March 2015
Friday, February 20, 2015
BY LINDA BAKER | OB EDITOR

Vacasa may lack the name recognition of Airbnb. But not for long.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

On the Brink

March 2015
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR

Leslie Carlson channels the big idea.


Read more...

Beam Me Up

April 2015
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan

An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS