Home Archives December 2006 Dagoba Chocolate sells to Hershey

Dagoba Chocolate sells to Hershey

| Print |  Email
Friday, December 01, 2006
DagobaBarCocoa.jpg

ASHLAND — Candy and snack-food giant Hershey may have gobbled up Southern Oregon’s Dagoba Organic Chocolate, but the company will see few changes, according to founder and CEO Frederick Schilling. Dagoba will stay in Ashland, its 40 employees will keep their jobs, and the 5-year-old company will continue adhering to the socially and environmentally conscious standards that have made it, and its award-winning chocolate, popular around the nation.

Schilling and Hershey representatives declined to provide details on the sale, including how much money changed hands and whether Hershey had guaranteed that Dagoba’s ethical standards would remain a priority. However, Schilling — who also declined to disclose the company’s 2005 sales figures — says promises weren’t needed because Hershey respected how the company operated, whether it was Dagoba’s use of renewable energy in the factory or chocolate-bar wrapping made from recycled paper. “They get us,” he says. “They appreciate what we do.”

The growth of the state’s boutique chocolate companies over the last few years has been both sweet and bitter for those involved: In October, Portland’s Moonstruck Chocolate Company announced it had opened a second café in California, bringing its total number of stores in three states to eight.

On the other hand, Jon Stocking, the now-former owner of Talent’s Endangered Species Chocolate, fought a nasty legal battle last year when he tried to reclaim ownership from Indianapolis business partners who bought a controlling interest in his company. Twenty-five employees lost their jobs when the new owners moved production to the Midwest.

Stocking says the sale of Dagoba was very different from his situation but worried that Oregon is losing one of its distinctive commodities: a locally owned and operated company with a strong philosophical vision.

In a letter to friends after the sale, Schilling described a sometimes torturous decision-making process — he backed out of the sale countless times, including the day that final paperwork was to be signed — which touched on that very issue. But, in the end, he felt there was only one way to follow what he described as his main goal of having an impact on the chocolate industry and it involved selling the company to Hershey.

“It’s up to us as business owners to use the power that we have to make change for the better. We have a responsibility,” he says. “For me, the more growth we have, the more impact we have.”

— Abraham Hyatt

 

More Articles

Liquid gold

June 2014
Thursday, May 29, 2014
BY JENNIFER MARGULIS

Don Gentry navigates Klamath Basin water rights.


Read more...

Moving the needle

June 2014
Thursday, May 29, 2014

I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue.  But I was stuck on a concept that is a bit too tried and true in the magazine business.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Powerlist: Credit Unions

June 2014
Thursday, May 29, 2014
BY KIM MOORE

A conversation about credit unions with the CEOs of Advantis Credit Union and OSU Federal Credit Union, followed by June's Powerlist.


Read more...

EPA Standards: A breath of fresh air for the region

News
Thursday, June 12, 2014
EPABY ANDREA DURBIN | OB GUEST BLOGGER

Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS