Home Archives December 2006 Dagoba Chocolate sells to Hershey

Dagoba Chocolate sells to Hershey

| Print |  Email
Friday, December 01, 2006
DagobaBarCocoa.jpg

ASHLAND — Candy and snack-food giant Hershey may have gobbled up Southern Oregon’s Dagoba Organic Chocolate, but the company will see few changes, according to founder and CEO Frederick Schilling. Dagoba will stay in Ashland, its 40 employees will keep their jobs, and the 5-year-old company will continue adhering to the socially and environmentally conscious standards that have made it, and its award-winning chocolate, popular around the nation.

Schilling and Hershey representatives declined to provide details on the sale, including how much money changed hands and whether Hershey had guaranteed that Dagoba’s ethical standards would remain a priority. However, Schilling — who also declined to disclose the company’s 2005 sales figures — says promises weren’t needed because Hershey respected how the company operated, whether it was Dagoba’s use of renewable energy in the factory or chocolate-bar wrapping made from recycled paper. “They get us,” he says. “They appreciate what we do.”

The growth of the state’s boutique chocolate companies over the last few years has been both sweet and bitter for those involved: In October, Portland’s Moonstruck Chocolate Company announced it had opened a second café in California, bringing its total number of stores in three states to eight.

On the other hand, Jon Stocking, the now-former owner of Talent’s Endangered Species Chocolate, fought a nasty legal battle last year when he tried to reclaim ownership from Indianapolis business partners who bought a controlling interest in his company. Twenty-five employees lost their jobs when the new owners moved production to the Midwest.

Stocking says the sale of Dagoba was very different from his situation but worried that Oregon is losing one of its distinctive commodities: a locally owned and operated company with a strong philosophical vision.

In a letter to friends after the sale, Schilling described a sometimes torturous decision-making process — he backed out of the sale countless times, including the day that final paperwork was to be signed — which touched on that very issue. But, in the end, he felt there was only one way to follow what he described as his main goal of having an impact on the chocolate industry and it involved selling the company to Hershey.

“It’s up to us as business owners to use the power that we have to make change for the better. We have a responsibility,” he says. “For me, the more growth we have, the more impact we have.”

— Abraham Hyatt

 

More Articles

Leader's bookshelf

Contributed Blogs
Friday, March 14, 2014
02.06.14 BooksBY TOM COX | OB BLOGGER

Five books that will make you a better leader.


Read more...

Making faces

News
Thursday, February 20, 2014
02.20.14 Thumbnail ModelsBY VIVIAN MCINERNY | OB BLOGGER

As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.


Read more...

Car ignition recalls and lean product design

Contributed Blogs
Friday, April 11, 2014
04.11.14 thumb gm-gettyTOM COX | OB BLOGGER

The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.


Read more...

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Why I became an educator

News
Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS