Home Archives December 2006 Marketing: Star in your own postage stamp

Marketing: Star in your own postage stamp

| Print |  Email
Friday, December 01, 2006

Looking for something new to dazzle customers and prospects this holiday season and make a branding breakthrough for your biz? How about making yourself or your business the star of your own postage stamp? This is not the metered variety, but a full-color, printed picture stamp. It’s official U.S. postage that can carry your business logo, brand, website URL, address and more.

Heck, it can carry just about any image you want, including your own smiling face, your product, your employees — whatever you want to promote.

Several suppliers are now offering the new custom stamps, with U.S. Postal Service approval, including Zazzle in partnership with Pitney Bowes (www.ZazzleStamps.com) and Stamps.com (www.PhotoStamps.com).

The new customized postage for business use gives small business owners a unique new way to market their brand and show customers another level of creativity. Custom stamps were introduced for consumer use last year but only recently got the USPS go-ahead to include business brands and logos.

The custom stamps can be used to mail letters, postage or packages and come in many denominations, including 24 cents for postcards, 39 cents for first-class letters and up to $4.05. Each sheet of 20 ZazzleStamps in the 39-cent first-class denomination costs $13 if you buy at least 100 sheets. That’s 65 cents per stamp, or an extra 26 cents per stamp over and above the cost of the postage.

But you don’t have to buy multiples of the same design in order to get quantity discounts. You get the discount on multi-sheet orders even if you use a variety of different designs.

And if you have a direct mail campaign in mind, special pricing is available for large orders. PhotoStamps, for example, are available on production rolls for higher-volume mailings.

The impact of seeing yourself or your logo in blazing color on an official U.S. postage stamp is significant. And if you are sending, say, holiday greetings, thank-you cards or other correspondence, Zazzle can outfit your business with printed cards to match your stamp (or vice versa).

All types of small businesses can benefit from the individuality and creativity custom stamps provide, including car dealerships, realtors, restaurants, designers, service professionals and many others. It’s an innovative way to extend your business brand into a whole new realm.

The online ordering process is fairly simple and offers leeway to design just the type of stamp you want. You upload your digital photo or business logo and use the online design tools to position it (including zoom, move and rotate features) and finish creating your custom postage. The large-format stamps can be customized in a broad array of colors, layout and text styles, as well as in vertical or horizontal orientation.

And because of the authentication technology used to print the stamps, most postal machines will not leave postmarks on the postage, so your recipients will see your creation unblemished.

Ironically, some small Internet companies that rely mainly on e-mail for communication have been first to jump on custom mail postage.

Be aware, however, that the postage com-panies are picky about intellectual property. You must own or have a proper license for the logo or image you want to print, and you could be asked for proof of that ownership or trademark.

— Daniel Kehrer, editor, www.work.com
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Making faces

News
Thursday, February 20, 2014
02.20.14 Thumbnail ModelsBY VIVIAN MCINERNY | OB BLOGGER

As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.


Read more...

Buy the book

News
Tuesday, March 25, 2014
2 03.25.14 thumb bookshopBY VIVIAN MCINERNY | OB BLOGGER

Oregon is home not only to many fine writers but also several accomplished small publishers.


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

From the Editor: The human factor

March 2014
Tuesday, February 25, 2014

In this issue, we celebrate our 21st annual 100 Best Companies to Work For in Oregon project.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS