Home Archives December 2006 Look closer at the Budweiser ads

Look closer at the Budweiser ads

| Print |  Email
Friday, December 01, 2006

In regard to Budweiser touting Willamette Valley hops [FRESH HOPS HYPE, AROUND THE STATE], I’ve seen the billboards, too, but quickly wondered where the photo in the background was taken. Judging from the vegetation and the height of the mountain, it’s certainly not in the Willamette Valley area.

The situation reminds me of when the University of Oregon Athletic Department was called out in the late ‘70s  about a billboard showing head coach Rich Brooks, pink sky, the Three Sisters’ silhouette and a caption to the effect: “The Dawning of a New Day for Oregon Football.”

It was finally revealed that the background photo was taken from Bend of the sun setting behind the Three
Sisters, with the image reversed. Thank goodness for us Duck fans it was truly a new day and the football program continued to improve.

Rick Cornish
Salem

Editor’s note: A spokesman for Budweiser  confirms that the company used a “generic” hops farm in its billboard advertising.

 

More Articles

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS