Home Archives December 2006 Look closer at the Budweiser ads

Look closer at the Budweiser ads

| Print |  Email
Friday, December 01, 2006

In regard to Budweiser touting Willamette Valley hops [FRESH HOPS HYPE, AROUND THE STATE], I’ve seen the billboards, too, but quickly wondered where the photo in the background was taken. Judging from the vegetation and the height of the mountain, it’s certainly not in the Willamette Valley area.

The situation reminds me of when the University of Oregon Athletic Department was called out in the late ‘70s  about a billboard showing head coach Rich Brooks, pink sky, the Three Sisters’ silhouette and a caption to the effect: “The Dawning of a New Day for Oregon Football.”

It was finally revealed that the background photo was taken from Bend of the sun setting behind the Three
Sisters, with the image reversed. Thank goodness for us Duck fans it was truly a new day and the football program continued to improve.

Rick Cornish
Salem

Editor’s note: A spokesman for Budweiser  confirms that the company used a “generic” hops farm in its billboard advertising.

 

More Articles

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

The 2014 100 Best Companies to Work for in Oregon

News
Friday, February 28, 2014

100best14logo ThumbnailThe 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS