Look closer at the Budweiser ads

| Print |  Email
Friday, December 01, 2006

In regard to Budweiser touting Willamette Valley hops [FRESH HOPS HYPE, AROUND THE STATE], I’ve seen the billboards, too, but quickly wondered where the photo in the background was taken. Judging from the vegetation and the height of the mountain, it’s certainly not in the Willamette Valley area.

The situation reminds me of when the University of Oregon Athletic Department was called out in the late ‘70s  about a billboard showing head coach Rich Brooks, pink sky, the Three Sisters’ silhouette and a caption to the effect: “The Dawning of a New Day for Oregon Football.”

It was finally revealed that the background photo was taken from Bend of the sun setting behind the Three
Sisters, with the image reversed. Thank goodness for us Duck fans it was truly a new day and the football program continued to improve.

Rick Cornish
Salem

Editor’s note: A spokesman for Budweiser  confirms that the company used a “generic” hops farm in its billboard advertising.

 

More Articles

Editor’s Note: It’s a Man’s World

Linda Baker
Thursday, April 30, 2015
lindablogthumbBY LINDA BAKER | EDITOR

Earlier this week we posted an article from our May issue:  It’s a Man's Man’s Man’s World. The story covered the gender divide in tech from the perspective of male workers. Twitter didn’t like it.


Read more...

Shades of Gray

May 2015
Monday, April 27, 2015
BY KIM MOORE

Are we too quick to diagnose corruption?


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

Beyond Bodegas

April 2015
Friday, March 27, 2015
BY JACOB PALMER

Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development. 


Read more...

Beneath the Surface

May 2015
Thursday, April 23, 2015
0515-goodhacker01 250pxwBY LINDA BAKER

On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.” 


Read more...

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS