Sponsored by Oregon Business

Look closer at the Budweiser ads

| Print |  Email
Friday, December 01, 2006

In regard to Budweiser touting Willamette Valley hops [FRESH HOPS HYPE, AROUND THE STATE], I’ve seen the billboards, too, but quickly wondered where the photo in the background was taken. Judging from the vegetation and the height of the mountain, it’s certainly not in the Willamette Valley area.

The situation reminds me of when the University of Oregon Athletic Department was called out in the late ‘70s  about a billboard showing head coach Rich Brooks, pink sky, the Three Sisters’ silhouette and a caption to the effect: “The Dawning of a New Day for Oregon Football.”

It was finally revealed that the background photo was taken from Bend of the sun setting behind the Three
Sisters, with the image reversed. Thank goodness for us Duck fans it was truly a new day and the football program continued to improve.

Rick Cornish
Salem

Editor’s note: A spokesman for Budweiser  confirms that the company used a “generic” hops farm in its billboard advertising.

 

More Articles

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

Beam Me Up

April 2015
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan

An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS