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|Monday, January 01, 2007|
Portland clothing company Nau plans to build its future on social responsibility.
By Oakley Brooks
In late 2004, the handful of people starting outdoor clothing company Nau faced a tossup. Founder Eric Reynolds, who started the legendary Marmot outdoor brand, wanted the company located in Boulder, Colo., where he lived. CEO Chris Van Dyke, a former Nike exec, wanted it in his hometown of Portland. Van Dyke won out because he stood firm on two things: He wasn’t moving to Boulder, and as he puts it, “this is an Oregon company.”
Nau (pronounced “now”) is a bold venture looking to set a new standard for corporate citizenship in the high-profile apparel industry — an effort so concerted that even the Nau clothing color palette is chosen for longevity to prevent wastefulness. For that, “this is a better place,” Van Dyke says, sitting in Nau’s headquarters in Portland’s Pearl District. “There’s a thoughtfulness here. And as a brand, being from Oregon is a huge plus.” Indeed, the company’s image and the look of its clothing seems to be springing from the sophisticated-yet-outdoorsy culture that has come to define Portland. (It also hasn’t hurt that there’s plenty of creative apparel minds around town.) “The identity of the place is really something to be celebrated,” says Ian Yolles, Nau’s vice president of marketing.
IF A STARTUP’S FUTURE SUCCESS were based solely on a management team’s experience, Nau would seem headed for the stratosphere. Soon after Reynolds (who’s since left Nau) talked to Van Dyke about the company idea in mid-2004, Van Dyke assembled a seasoned group of eight interested folks drawn from his days as a top marketing executive at Nike and Patagonia.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Tuesday, August 26, 2014
Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.
Wednesday, August 27, 2014
BY AMY MILSHTEIN
Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
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|United Airlines offers $100K buyouts to flight attendants|
|Microsoft acquires popular game 'Minecraft'|
|Cognizant to buy TriZetto|
|Apple hits new record with iPhone 6 preorders|
|U.S. retail sales driven by car, health purchases|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
First Call Resolution targets employee well-being and client satisfaction.
How six leading foundations are working together for a better Oregon.
Vigilant enters a New Year with a new president.
Sussman Shank is proud to announce that eight attorneys have been selected by their peers for inclusion in the 2015 edition of Best Lawyers in America, the oldest and most respected peer-review publication in the legal profession.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.