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|Monday, January 01, 2007|
Portland clothing company Nau plans to build its future on social responsibility.
By Oakley Brooks
In late 2004, the handful of people starting outdoor clothing company Nau faced a tossup. Founder Eric Reynolds, who started the legendary Marmot outdoor brand, wanted the company located in Boulder, Colo., where he lived. CEO Chris Van Dyke, a former Nike exec, wanted it in his hometown of Portland. Van Dyke won out because he stood firm on two things: He wasn’t moving to Boulder, and as he puts it, “this is an Oregon company.”
Nau (pronounced “now”) is a bold venture looking to set a new standard for corporate citizenship in the high-profile apparel industry — an effort so concerted that even the Nau clothing color palette is chosen for longevity to prevent wastefulness. For that, “this is a better place,” Van Dyke says, sitting in Nau’s headquarters in Portland’s Pearl District. “There’s a thoughtfulness here. And as a brand, being from Oregon is a huge plus.” Indeed, the company’s image and the look of its clothing seems to be springing from the sophisticated-yet-outdoorsy culture that has come to define Portland. (It also hasn’t hurt that there’s plenty of creative apparel minds around town.) “The identity of the place is really something to be celebrated,” says Ian Yolles, Nau’s vice president of marketing.
IF A STARTUP’S FUTURE SUCCESS were based solely on a management team’s experience, Nau would seem headed for the stratosphere. Soon after Reynolds (who’s since left Nau) talked to Van Dyke about the company idea in mid-2004, Van Dyke assembled a seasoned group of eight interested folks drawn from his days as a top marketing executive at Nike and Patagonia.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Thursday, June 18, 2015
While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.
Friday, July 10, 2015
BY JACOB PALMER
Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
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|Washington to add 7 cents to gas tax|
|Wages, benefits grow at slowest pace in 33 years |
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
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