Frozen organic baby food brand launched in Portland

| Print |  Email
Thursday, February 01, 2007

NiceCubesBabyFood.jpgPORTLAND — Gerber baby, eat your strained-carrot heart out. The latest health food wave has reached the youngest Oregon consumers with the introduction of Nice Cubes, a new brand of frozen organic baby food, the first of its kind developed locally.

Nice Cubes is part of the booming nationwide organic baby food market. According to marketing research firm A.C. Nielsen Co., this segment of the organic food market grew 18% between 2004 and 2005, bringing in $100 million in 2005.

“Our approach is to create a product that’s as fresh as homemade,” says company founder and Portland mom Katie McNamara, who began work on her product a year ago after winning the American Food Fight competition put on by Oregon State University’s Food Innovation Center. Each four-ounce Nice Cubes serving, packaged in a square tray, contain grains, fruits and vegetables grown locally. Trays are stacked three high to form cubes and are sold at New Seasons and Whole Foods as well as at the Food Front market co-op.

Besides introducing tots to such flavors as “bandango” and “gentle lentils,” Nice Cubes purees are jam-packed with vitamins, according to McNamara. She explains that since the cubes are frozen, they lack the added preservatives necessary for shelf food.

“We’re supplying moms with the fresh food they want for their babies,” she says. At $4.95 a box, Nice Cubes is aimed at the moms who can afford to be discriminating.

But to McNamara, the growing legions of the stroller set in that demographic are enough to build a business on. Now she just hopes those babies will give Nice Cubes two spoons up.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Up in the Air

June 2015
Friday, May 22, 2015
BY ANNIE ELLISON

Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

The Backstory: Portland Youth Builders

The Latest
Wednesday, June 03, 2015
blog002 1BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward  housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

100 Best Green Workplaces in Oregon

June 2015
Friday, May 22, 2015
BY KIM MOORE

As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS