Frozen organic baby food brand launched in Portland

| Print |  Email
Thursday, February 01, 2007

NiceCubesBabyFood.jpgPORTLAND — Gerber baby, eat your strained-carrot heart out. The latest health food wave has reached the youngest Oregon consumers with the introduction of Nice Cubes, a new brand of frozen organic baby food, the first of its kind developed locally.

Nice Cubes is part of the booming nationwide organic baby food market. According to marketing research firm A.C. Nielsen Co., this segment of the organic food market grew 18% between 2004 and 2005, bringing in $100 million in 2005.

“Our approach is to create a product that’s as fresh as homemade,” says company founder and Portland mom Katie McNamara, who began work on her product a year ago after winning the American Food Fight competition put on by Oregon State University’s Food Innovation Center. Each four-ounce Nice Cubes serving, packaged in a square tray, contain grains, fruits and vegetables grown locally. Trays are stacked three high to form cubes and are sold at New Seasons and Whole Foods as well as at the Food Front market co-op.

Besides introducing tots to such flavors as “bandango” and “gentle lentils,” Nice Cubes purees are jam-packed with vitamins, according to McNamara. She explains that since the cubes are frozen, they lack the added preservatives necessary for shelf food.

“We’re supplying moms with the fresh food they want for their babies,” she says. At $4.95 a box, Nice Cubes is aimed at the moms who can afford to be discriminating.

But to McNamara, the growing legions of the stroller set in that demographic are enough to build a business on. Now she just hopes those babies will give Nice Cubes two spoons up.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

VIDEO: The 2015 100 Best Companies to Work For in Oregon

The Latest
Friday, February 27, 2015

videothumbVIDEO: 2015 100 Best Companies to work for in Oregon


Read more...

Money Talks

March 2015
Saturday, February 21, 2015
BY LINDA BAKER | OB DIGITAL NEWS EDITOR

Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.


Read more...

Green Rush: Cashing in on legal marijuana

March 2015
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR

Marijuana is big business in Oregon, and it’s about to get bigger.


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS