Home Archives February 2007 Frozen organic baby food brand launched in Portland

Frozen organic baby food brand launched in Portland

| Print |  Email
Thursday, February 01, 2007

NiceCubesBabyFood.jpgPORTLAND — Gerber baby, eat your strained-carrot heart out. The latest health food wave has reached the youngest Oregon consumers with the introduction of Nice Cubes, a new brand of frozen organic baby food, the first of its kind developed locally.

Nice Cubes is part of the booming nationwide organic baby food market. According to marketing research firm A.C. Nielsen Co., this segment of the organic food market grew 18% between 2004 and 2005, bringing in $100 million in 2005.

“Our approach is to create a product that’s as fresh as homemade,” says company founder and Portland mom Katie McNamara, who began work on her product a year ago after winning the American Food Fight competition put on by Oregon State University’s Food Innovation Center. Each four-ounce Nice Cubes serving, packaged in a square tray, contain grains, fruits and vegetables grown locally. Trays are stacked three high to form cubes and are sold at New Seasons and Whole Foods as well as at the Food Front market co-op.

Besides introducing tots to such flavors as “bandango” and “gentle lentils,” Nice Cubes purees are jam-packed with vitamins, according to McNamara. She explains that since the cubes are frozen, they lack the added preservatives necessary for shelf food.

“We’re supplying moms with the fresh food they want for their babies,” she says. At $4.95 a box, Nice Cubes is aimed at the moms who can afford to be discriminating.

But to McNamara, the growing legions of the stroller set in that demographic are enough to build a business on. Now she just hopes those babies will give Nice Cubes two spoons up.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS