Home Archives February 2007 VIP: Patrick Kruse, founder of Ruff Wear in Bend

VIP: Patrick Kruse, founder of Ruff Wear in Bend

| Print |  Email
Thursday, February 01, 2007

PatrickKruse0207.jpg

 

ViP  

Patrick Kruse, founder
& Otis, top dog
Ruff Wear, Bend

Credit Otis the dog as Ruff Wear’s muse. Otis, with his feet beat up after running on rocky river banks. Otis, who fell out of his lifejacket while being ferried across a rapids-filled river. And credit Otis as chief prototype tester for nearly all of the products that followed: boots, packs, life vests, first-aid kits.

Patrick Kruse didn’t start with dogs. At 16, he tested out of high school and left Southern California to work for several years on charter boats in the Caribbean and South America — experience he used to start a boat-maintenance business and kayaking-gear business when he got back to California.

In the mid 1990s, about the time Kruse was eyeballing Bend for its rivers and mountains to play in, a friend challenged him to make a dog’s water dish for backpacking. Thirty-two dollars’ worth of research later, Kruse was showing off collapsible bowls at trade shows, and testing his new ideas on an Australian cattle dog puppy. Last year, Kruse turned 45, Otis turned 11, and Ruff Wear’s sales were $5 million.

Kruse always has tried to work in the environment he plays in, turning existing products into something that people involved in adventure sports could use. With Ruff Wear, he bases ideas on customer input. Now his canine customers go beyond the adventure market to include seeing-eye dogs, military dogs in Iraq and bomb-squad dogs.

“It was always fun,” Kruse says, “but this gives what we do more value. It substantiates what we’re doing.”

— Abraham Hyatt


Interested in being a VIP? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS