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Umpqua Bank CEO co-authors new book

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Sunday, April 01, 2007

PORTLAND —Yes, Ray Davis really does answer the phone with: “World’s Greatest Bank, how can I help you?”

The president and CEO of Umpqua Holdings practices one of the daily affirmations he says are pivotal to his company’s success. Davis took over Umpqua Bank in 1994. Eleven years and $7 billion in assets later, those original five branches are now part of a 132-bank network across two states.

Umpqua’s success led Davis to believe others could benefit from Umpqua’s unique business strategies. He recently co-authored Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness.

Davis hopes the book will inspire. He wants readers to “actually get excited that they can grow their business successfully.”


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