Sponsored by Lane Powell

Nike creates new basketball look

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Sunday, April 01, 2007
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It might have seemed like your average March Madness tournament, but to Nike it was nothing less than the debut of a new look for basketball. The snug-fitting tops and longer, baggier shorts were sported by NCAA Final Four alum teams Syracuse, Ohio State, Florida and Arizona. Designed by Nike’s global basketball team in Beaverton, the outfits are being trumpeted (by Nike) as the first big change to basketball dress since Michigan trotted on the NCAA court with big shorts, short socks and black shoes in 1992. The tight tops (hello, Under Armour) will make it tougher for players to grab each others’ jerseys — and easier to see who’s been hitting the gym.


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