Home Archives April 2007 Nike creates new basketball look

Nike creates new basketball look

| Print |  Email
Sunday, April 01, 2007
NikeBasketball0407.jpg

It might have seemed like your average March Madness tournament, but to Nike it was nothing less than the debut of a new look for basketball. The snug-fitting tops and longer, baggier shorts were sported by NCAA Final Four alum teams Syracuse, Ohio State, Florida and Arizona. Designed by Nike’s global basketball team in Beaverton, the outfits are being trumpeted (by Nike) as the first big change to basketball dress since Michigan trotted on the NCAA court with big shorts, short socks and black shoes in 1992. The tight tops (hello, Under Armour) will make it tougher for players to grab each others’ jerseys — and easier to see who’s been hitting the gym.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS