Pendleton’s plaid gets hip and goes global

| Print |  Email
Sunday, April 01, 2007
AdidasPendleton0407.jpg

PORTLAND — Jim Buckner knows his wool and he’s proud of it. Still, he never thought he’d see the day when shoes and athletic jackets were made of the iconic plaids Pendleton Woolen Mills is famous for.

To say the man in charge of the menswear division was surprised to find out Pendleton was going to be part of a “Materials of the World” promotion by athletic-wear giant Adidas International is putting it mildly. “It was honest to god a cold call,” he says, referring to the call from Adidas’ German headquarters he received last summer. The company wanted swatches of shirt fabric for a line of bags, jackets and shoes made from recognizable fabric makers.

Pendleton represents the United States alongside fabrics from Africa, England, Germany, India and Japan.

Buckner has his own theory on why Adidas saw the 100% pure virgin wool from Pendleton as a U.S. symbol. “Pendleton represents Americana,” he says.

The limited-edition items are sold in Adidas’ Originals stores around the world including downtown Portland. The jackets, shoes and bags with the blue “Warranted to be a Pendleton” label retail for between $150 and $250.

Pendleton also collaborated with shoemaker Vans last year on a line of shoes based on the Pendleton shirts California surfers, including the Beach Boys, began wearing in the 1960s.

These collaborations open up a new, much younger market for Pendleton. Plaid is now rad.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The Private 150: From Strength to Strength

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...

Storyteller in Chief: Power Player

September 2015
Wednesday, August 19, 2015
BY LINDA WESTON

In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.


Read more...

Light Reading

September 2015
Thursday, August 20, 2015
BY JACOB PALMER

Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Business School

September 2015
Wednesday, August 19, 2015
BY AMY MILSHTEIN

Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS