Home Archives April 2007 Pendleton’s plaid gets hip and goes global

Pendleton’s plaid gets hip and goes global

| Print |  Email
Sunday, April 01, 2007
AdidasPendleton0407.jpg

PORTLAND — Jim Buckner knows his wool and he’s proud of it. Still, he never thought he’d see the day when shoes and athletic jackets were made of the iconic plaids Pendleton Woolen Mills is famous for.

To say the man in charge of the menswear division was surprised to find out Pendleton was going to be part of a “Materials of the World” promotion by athletic-wear giant Adidas International is putting it mildly. “It was honest to god a cold call,” he says, referring to the call from Adidas’ German headquarters he received last summer. The company wanted swatches of shirt fabric for a line of bags, jackets and shoes made from recognizable fabric makers.

Pendleton represents the United States alongside fabrics from Africa, England, Germany, India and Japan.

Buckner has his own theory on why Adidas saw the 100% pure virgin wool from Pendleton as a U.S. symbol. “Pendleton represents Americana,” he says.

The limited-edition items are sold in Adidas’ Originals stores around the world including downtown Portland. The jackets, shoes and bags with the blue “Warranted to be a Pendleton” label retail for between $150 and $250.

Pendleton also collaborated with shoemaker Vans last year on a line of shoes based on the Pendleton shirts California surfers, including the Beach Boys, began wearing in the 1960s.

These collaborations open up a new, much younger market for Pendleton. Plaid is now rad.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

Kill the Meeting

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Meetings get a bad rap. A few local companies make them count.


Read more...

Downtime

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS