Pendleton’s plaid gets hip and goes global

| Print |  Email
Sunday, April 01, 2007
AdidasPendleton0407.jpg

PORTLAND — Jim Buckner knows his wool and he’s proud of it. Still, he never thought he’d see the day when shoes and athletic jackets were made of the iconic plaids Pendleton Woolen Mills is famous for.

To say the man in charge of the menswear division was surprised to find out Pendleton was going to be part of a “Materials of the World” promotion by athletic-wear giant Adidas International is putting it mildly. “It was honest to god a cold call,” he says, referring to the call from Adidas’ German headquarters he received last summer. The company wanted swatches of shirt fabric for a line of bags, jackets and shoes made from recognizable fabric makers.

Pendleton represents the United States alongside fabrics from Africa, England, Germany, India and Japan.

Buckner has his own theory on why Adidas saw the 100% pure virgin wool from Pendleton as a U.S. symbol. “Pendleton represents Americana,” he says.

The limited-edition items are sold in Adidas’ Originals stores around the world including downtown Portland. The jackets, shoes and bags with the blue “Warranted to be a Pendleton” label retail for between $150 and $250.

Pendleton also collaborated with shoemaker Vans last year on a line of shoes based on the Pendleton shirts California surfers, including the Beach Boys, began wearing in the 1960s.

These collaborations open up a new, much younger market for Pendleton. Plaid is now rad.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Photo log: Murray's Pharmacy

The Latest
Friday, July 17, 2015
OBM-Heppner-Kaplan thumbBY JASON KAPLAN

Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner.  The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.


Read more...

Farm in a Box

July/August 2015
Friday, July 10, 2015
BY JACOB PALMER

Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.


Read more...

Fueling Up for the Climb

July/August 2015
Friday, July 10, 2015
BY GREGG MORRIS

Rita Hansen aims to scale natural gas vehicle innovation.


Read more...

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.

0315 input01 620px

 

Reader comments:

"I feel private enterprises are capable of operating at a higher efficiency than state government."

"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS