Home Archives April 2007 Pendleton’s plaid gets hip and goes global

Pendleton’s plaid gets hip and goes global

| Print |  Email
Sunday, April 01, 2007
AdidasPendleton0407.jpg

PORTLAND — Jim Buckner knows his wool and he’s proud of it. Still, he never thought he’d see the day when shoes and athletic jackets were made of the iconic plaids Pendleton Woolen Mills is famous for.

To say the man in charge of the menswear division was surprised to find out Pendleton was going to be part of a “Materials of the World” promotion by athletic-wear giant Adidas International is putting it mildly. “It was honest to god a cold call,” he says, referring to the call from Adidas’ German headquarters he received last summer. The company wanted swatches of shirt fabric for a line of bags, jackets and shoes made from recognizable fabric makers.

Pendleton represents the United States alongside fabrics from Africa, England, Germany, India and Japan.

Buckner has his own theory on why Adidas saw the 100% pure virgin wool from Pendleton as a U.S. symbol. “Pendleton represents Americana,” he says.

The limited-edition items are sold in Adidas’ Originals stores around the world including downtown Portland. The jackets, shoes and bags with the blue “Warranted to be a Pendleton” label retail for between $150 and $250.

Pendleton also collaborated with shoemaker Vans last year on a line of shoes based on the Pendleton shirts California surfers, including the Beach Boys, began wearing in the 1960s.

These collaborations open up a new, much younger market for Pendleton. Plaid is now rad.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Leader's bookshelf

Contributed Blogs
Friday, March 14, 2014
02.06.14 BooksBY TOM COX | OB BLOGGER

Five books that will make you a better leader.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS