OSU engineers design popular "WavyWand"

| Print |  Email
Tuesday, May 01, 2007

BEAVERTON — Oregon State University electrical engineering duo Robert Batten and Adriaan Smit conjured up a bewitching gadget: a wand that flashes words or images when waved in the air. It hit the market as WavyWand in 2006. But it needed some magic to make it fly off the shelves. In December, WavyWand, which projects sequential images in the air, became an overnight hit after it starred in an HGTV Christmas spot.

“In a matter of three or four days we sold out of the inventory we had and the inventory on its way from China,” says Smit. The $30 wands can be programmed to display just about anything, including “Go Beavers.”

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Foundations perspective

May 2015
Monday, April 27, 2015
BY KIM MOORE

A conversation with Martha Richards, executive director of the James F. & Marion L. Miller Foundation.


Read more...

Intrepid reporter checks out ZoomCare rebrand

The Latest
Wednesday, May 27, 2015
dentistthumbPHOTOS BY JASON E. KAPLAN

Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes. 


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | EDITOR

Roy Kaufmann always lands on his feet.


Read more...

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS