A new magazine for Prineville

| Print |  Email
Friday, June 01, 2007

PrinevilleMagazine.jpg

PRINEVILLE — This Crook County town may have lost a little business gloss when Les Schwab announced last year that it will move its headquarters to Bend, but it’s getting a little bit back with the debut of a glossy publication called Prineville magazine.

Published by Bend-based Cascadia Magazine Company, the 48-page magazine will debut June 22. Its focus is recreation and adventure activities in and around Prineville, and includes coverage of everything from big-game hunting to hiking. Its inaugural 15,000 copies will be stocked at visitor centers around the state and in local businesses, in addition to selling on newsstands.

Kyla Cheney, executive editor and co-publisher of Cascadia, says the new magazine will celebrate the “unique lifestyle” of Prineville. “It’s such an interesting place,” she says. “You still see the cowboy roots in everything. But there is a new renaissance in how we will plan growth in this exploding little town.”

Prineville’s population, now around 10,000, has been ignited in recent years by the influx of destination resorts, second-home buyers and the spillover from Redmond and Bend, 35 miles to the south. Tinier and more unassuming than its neighbors, it’s the only incorporated city in Crook County. Now it has its own spotlight.

“Prineville deserves a high-end magazine,” says co-publisher Pamela Hulse Andrews.

Cascadia also puts out Cascades East magazine, a quarterly recreation-focused glossy with a circulation of 16,000. Cheney says Prineville will start out as an annual, but she hopes to eventually publish it four times per year

Other players in the Central Oregon magazine market include Gusto, a food and wine magazine, and Bend Living, which premiered its new Bend Business Review this month.

— Robin Doussard


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS