SALEM — Too many tourists take the same Portland-Multnomah Falls-Oregon Coast route while visiting here. Travel Oregon’s new websites Go See Oregon and 365 Extraordinary Days in Oregon were developed to drum up traffic in the rest of the state.
Apparently Travel Oregon has figured out the extreme popularity of Web-based networking sites. Part first foray into the Internet age, part interactive approach to tourism, the new websites aim to highlight unique facets of Oregon.
“We like quirky. It’s the Oregon way,” says Michelle Godfrey, spokeswoman for Travel Oregon.
The 365 Days website (www.traveloregon.com/365) features media banners highlighting various corners of Oregon that are meant to evoke a “wish you were here” feeling. Portland-based advertising agency Wieden+Kennedy worked on the six-week campaign that debuted in late April.
Go See Oregon (www.goseeoregon.com) on the other hand, is an interactive social networking site where users receive recommendations on things to do and places to see in Oregon from others. Although the site is still in its beta stage, frequent users are already evangelical about their favorite hidden spots, highlighting everything from Portland’s Pearl District to out-of-the-way lodging on the coast. Portland-based GoSeeTell Network, an Internet company that builds interactive travel websites based on recommendations from users, owns and operates the site.
In addition to drumming up interest online, Travel Oregon (MediAmerica, Oregon Business’ parent, publishes its magazine) recently hired Petra Nahr, formerly of the Portland Oregon Visitors Association, as European sales and marketing manager. Nahr says European tourists are attracted to Oregon’s outdoor amenities and its coastline.
Think we can get all these new visitors to stop saying “Ory-gone?”
— Colleen Moran
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