Country Coach debuts its new motor home

| Print |  Email
Sunday, July 01, 2007

For those who want to camp like a rock star...

CountryCoachRhapsodyIn.jpg

Country Coach’s opulent Rhapsody is being marketed to people “who have earned the right to demand a life without compromise.”

s_CountryCoachRhapsody

JUNCTION CITY — It’s what you might expect of high-end accommodations: high speed satellite Internet, a washer/dryer, California queen bed, two bathrooms, an office and four flat-screen televisions. It also comes with 625 horsepower. Country Coach debuted its new motor home, the Rhapsody 900, this summer and despite a price tag of $1.3 million already has sold the first two vehicles produced and has a waiting list of 10. Eventually production, split between Junction City and Eugene, will ramp up to 20 vehicles per year.

The creation of Rhapsody took a $2 million investment in research and development but marketing director Matt Howard says the company feels good about the risk. B.R. (that’s before Rhapsody), few RVs had reached this level of decadence and power. Country Coach saw a gap in the market for recreation vehicles between $1 million coaches and $1.6 million converted buses and set out to blend “the ultimate living experience” with a “high-end driving experience.”

In addition to providing amenities such as two home-theater systems, Country Coach partnered with Caterpillar to develop the Rhapsody’s powertrain, torque diesel engine and six-speed automatic transmission. Despite its behemoth 54,000 pounds (Rhapsody gets about seven miles to the gallon) this coach can burn rubber, accelerate uphill and on a test track topped 100 mph. It’s not surprising that NASCAR drivers are among those on the waiting list.

— Brooke Matschek


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The Private 150: From Strength to Strength

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.


Read more...

Wildcards

Guest Blog
Tuesday, July 28, 2015
072815fergusonthumbBY JASON NORRIS

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Farm in a Box

July/August 2015
Friday, July 10, 2015
BY JACOB PALMER

Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.


Read more...

Storyteller in Chief: Natural Prophets

July/August 2015
Monday, July 13, 2015
BY SAM BLACKMAN

Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.


Read more...

Bendafornia: What’s driving the Northern California migration?

Contributed Blogs
Wednesday, August 05, 2015
bendiforniathumbBY KEN MAES

A huge migration from Northern California has contributed to average 16% growth per year since 1990.


Read more...

Loose Talk

July/August 2015
Friday, July 10, 2015
BY AMY MILSHTEIN

When gossip crosses the line.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS