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|Sunday, July 01, 2007|
These days, you can’t go online without encountering a blog. The user-generated websites, typically a series of journal-like entries listed in chronological order, turn political gaffes into big news stories, help new writers land book deals and display a glut of personal information. But blogs aren’t strictly for hobbyists. Many businesses are using the online forums as marketing tools to accomplish a variety of tasks, from shaping a company’s image to testing the viability of new products.
Also think about what you want to say and how you’ll say it, now and years from now. Some of the most successful blogs provide fresh insights and, most importantly, relevant information. Posting that kind of material may require going well beyond promoting the company line. “Companies think they should be out there in blog form, so they take material that may not be pertinent and just shove it out there,” says Mike Heiser, president of YRG Communications, a Portland marketing and communications agency. “When material is pushed out like that, it sits, nobody posts new stuff, and the blog dies.”
Heiser frequently recommends blogging to clients because of the “communities” that form online. In lieu of traditional one-to-one marketing, blogs can reach a large group of people who share common interests. And thanks to the comment feature that most blogs employ, one-way dialogue is replaced by informal discussion — a valuable environment for taking the pulse of new ideas or products long before release dates.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder Susan K. Eggum has been elected as vice chair of programs and projects for the International Association of Defense Counsel’s (IADC’s) Employment Law Committee.
Geffen Mesher is saddened to announce the passing of long-time shareholder, Tom “Mike” Anderson, who died on July 10, 2014, from liver disease diagnosed after recent heart surgery. He was 55 years old.
Fifteen Lane Powell attorneys have been named 2014 “Oregon Super Lawyers,” and another five attorneys have been named as “Oregon Rising Stars” by Super Lawyers magazine.