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|Sunday, July 01, 2007|
These days, you can’t go online without encountering a blog. The user-generated websites, typically a series of journal-like entries listed in chronological order, turn political gaffes into big news stories, help new writers land book deals and display a glut of personal information. But blogs aren’t strictly for hobbyists. Many businesses are using the online forums as marketing tools to accomplish a variety of tasks, from shaping a company’s image to testing the viability of new products.
Also think about what you want to say and how you’ll say it, now and years from now. Some of the most successful blogs provide fresh insights and, most importantly, relevant information. Posting that kind of material may require going well beyond promoting the company line. “Companies think they should be out there in blog form, so they take material that may not be pertinent and just shove it out there,” says Mike Heiser, president of YRG Communications, a Portland marketing and communications agency. “When material is pushed out like that, it sits, nobody posts new stuff, and the blog dies.”
Heiser frequently recommends blogging to clients because of the “communities” that form online. In lieu of traditional one-to-one marketing, blogs can reach a large group of people who share common interests. And thanks to the comment feature that most blogs employ, one-way dialogue is replaced by informal discussion — a valuable environment for taking the pulse of new ideas or products long before release dates.
Friday, May 22, 2015
BY ROBERT MULLIN
Latest development in Nestlé plant saga sparks debate about the value of water.
Friday, May 15, 2015
BY KIM MOORE | RESEARCH EDITOR
The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Friday, May 22, 2015
BY AMY MILSHTEIN
Floor plans embrace the great wide open.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.