Home Archives September 2007 Rogue River fishing lodge stays true to its roots

Rogue River fishing lodge stays true to its roots

| Print |  Email
Saturday, September 01, 2007

Not everyone enjoys waking up in the early hours of the morning in order to be in an ice-cold river by dawn, content to continue throwing a line in the water until dark.

But those who do know that the best fishing holes are often well off the beaten track and it helps to have a place to rest nearby. And if that place is more than a bed but a destination, all the better.

While some lodges have moved to a standard bed-and-breakfast model to attract non-fishing clients, the folks who run Morrison’s Rogue River Lodge in Merlin have found that staying true to their roots is their greatest asset. General manager Lowell Pratt explains that the lodge’s greatest attraction is the rural environment and riverside location. “If you’re coming from the city, it’s a rustic getaway,” he says. Their addictive orange rolls and expert fishing guides encourage repeat visits.

Morrison’s opened in 1946 as a fishing lodge and the fly-fishing opportunities continue to attract visitors, especially for the height of the fall steelhead run. “You are 80% to 90% sure you’re going to get a fish,” says Chris Santella, Portland-based author of Fifty Places to Fly Fish Before You Die.

No fishing lodge would be complete without a fishing story or two. Guests can share their stories around a four-course gourmet dinner served in a dining area or on the outdoor deck next to a salmon pond. Pratt says staff members take pictures of each visitor’s catch, encouraging a friendly competition.  

Not everyone’s idea of fun includes standing in a frigid stream at dawn, but regardless, Morrison’s appeals to fly-fishing fanatics and their landlubber counterparts.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


More Articles

Why I became an educator

Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Making faces

Thursday, February 20, 2014
02.20.14 Thumbnail ModelsBY VIVIAN MCINERNY | OB BLOGGER

As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.


Revolution in print, pixels and passion

Tuesday, March 11, 2014

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Wheel man

March 2014
Tuesday, February 25, 2014

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Small business sales go big

March 2014
Tuesday, February 25, 2014


Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.

BTNMarch14 tableBTNMarch14 line

BTNMarch14 piePDXBTNMarch14 pieUSA


Leader's bookshelf

Contributed Blogs
Friday, March 14, 2014
02.06.14 BooksBY TOM COX | OB BLOGGER

Five books that will make you a better leader.


Closing the gap: Community colleges and workforce training

Thursday, March 27, 2014
03.27.14 thumb collegeBY MARY SPILDE | OP-ED CONTRIBUTOR

Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.

Oregon Business magazinetitle-sponsored-links-02