The hot desk, any way you like it

| Print |  Email
Saturday, September 01, 2007

IkeaDesk.jpg

AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers coming back for more. Ikea is heralded as a shopping destination for the hip and the thrifty, but its real magic may be in its knack for personalization.

One of the hottest-selling business-related items at the Portland store is the Galant Desk System — either a sleek minimalist workspace or a deathtrap of personalization with no end. The Galant comes in six colors (featured here in the most popular black-brown), offers adjustable leg height and ranges from $90 to $199, depending on size. The desk’s sparse design allows users to custom fit their needs, adding file cabinets, drawers and desktop accessories. “Portlanders are very practical people,” says Joseph Roth, vice president of public affairs at Ikea, citing both the desk’s functionality and modern look.

The trendy furniture superstore unfurled the technicolored rugs in its first Oregon store near Portland International Airport in late July and has courted a steady stream of visitors ranging from curious onlookers to serious shoppers.

Ikea’s endless possibilities keep people busily accessorizing and cash registers at its stores ringing. And after completing your desk, all you’ll need to find is the perfect chair.  

EUNICE LEE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | OB EDITOR

Roy Kaufmann always lands on his feet.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

European Vacation

Guest Blog
Thursday, April 23, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

There are winners and losers with a strengthening U.S. dollar.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Beneath the Surface

May 2015
Thursday, April 23, 2015
0515-goodhacker01 250pxwBY LINDA BAKER

On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.” 


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS