The hot desk, any way you like it

| Print |  Email
Saturday, September 01, 2007

IkeaDesk.jpg

AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers coming back for more. Ikea is heralded as a shopping destination for the hip and the thrifty, but its real magic may be in its knack for personalization.

One of the hottest-selling business-related items at the Portland store is the Galant Desk System — either a sleek minimalist workspace or a deathtrap of personalization with no end. The Galant comes in six colors (featured here in the most popular black-brown), offers adjustable leg height and ranges from $90 to $199, depending on size. The desk’s sparse design allows users to custom fit their needs, adding file cabinets, drawers and desktop accessories. “Portlanders are very practical people,” says Joseph Roth, vice president of public affairs at Ikea, citing both the desk’s functionality and modern look.

The trendy furniture superstore unfurled the technicolored rugs in its first Oregon store near Portland International Airport in late July and has courted a steady stream of visitors ranging from curious onlookers to serious shoppers.

Ikea’s endless possibilities keep people busily accessorizing and cash registers at its stores ringing. And after completing your desk, all you’ll need to find is the perfect chair.  

EUNICE LEE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

Which Way to Chinatown?

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...

Ski traffic

Linda Baker
Tuesday, January 20, 2015
0121-skiway-thumbBY LINDA BAKER | OB EDITOR

A place-based multimodal transportation plan for Mt. Hood is long overdue.


Read more...

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS