Home Archives September 2007 Nike goes interactive

Nike goes interactive

| Print |  Email
Saturday, September 01, 2007

ZoomNike.jpg

BEAVERTON Partnering with two other Portland-area companies, Nike launched its first interactive television ad last month. Nike’s “Quick is Deadly” campaign, by the swoosh’s longtime ad partner Wieden+Kennedy, is supporting the rollout of the Zoom footwear line and features athletes such as football’s LaDainian Tomlinson and basketball’s Steve Nash. Customers of the Dish Network with a DVR receiver will be able to access the interactive part of the promotion developed by Portland-based interactive TV company Ensequence. Those viewers will be able to watch bonus footage and pull up a menu for access to product information. Ensequence, which has brought interactivity to television characters such as Dora the Explorer and Bravo’s Top Chef, has done more than 20 interactive commercials since 2006, including one for Nike rival Reebok.

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS