Home Archives September 2007 Nau trims its plan to 15 new stores

Nau trims its plan to 15 new stores

| Print |  Email
Saturday, September 01, 2007

NauModel.jpg

PORTLAND “Ultimately the only thing you really know about a plan is that it’s ultimately going to be wrong.”

So says Ian Yolles, vice president of brand communications for green-chic, do-good clothing company Nau. He’s talking about Portland-based Nau’s much-anticipated launch earlier this year, what the company has learned from running its four “webfront” stores and what’s next.

Yolles says Nau is trimming its ambitious plans to open 20 new stores in the next year, with sights set now on 15. “It’s dependent ultimately on real estate,” is his caveat.

But he’s proud to report that the delayed gratification aspect of the webfront — customer who choose to have their Nau outfit of choice shipped to them rather than walking out of the store with it get a 10% discount — is catching on much better than expected. Nau officials had hoped 20% of customers would take the bait, but the figure is closer to 50%. The more online orders, the more Nau can ship from its central distribution facility in Portland and the fewer carbon offsets it has to buy.

Nau, famed for its roster of former Nike and Patagonia execs, started with its spring line of 100 clothing items and debuted its fall line of 150 styles (including the jacket pictured here) in August.

The 83-employee company has also expanded its in-store signage, the better to get their “we’re-different” message through to consumers.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS