Home Archives September 2007 Nau trims its plan to 15 new stores

Nau trims its plan to 15 new stores

| Print |  Email
Saturday, September 01, 2007

NauModel.jpg

PORTLAND “Ultimately the only thing you really know about a plan is that it’s ultimately going to be wrong.”

So says Ian Yolles, vice president of brand communications for green-chic, do-good clothing company Nau. He’s talking about Portland-based Nau’s much-anticipated launch earlier this year, what the company has learned from running its four “webfront” stores and what’s next.

Yolles says Nau is trimming its ambitious plans to open 20 new stores in the next year, with sights set now on 15. “It’s dependent ultimately on real estate,” is his caveat.

But he’s proud to report that the delayed gratification aspect of the webfront — customer who choose to have their Nau outfit of choice shipped to them rather than walking out of the store with it get a 10% discount — is catching on much better than expected. Nau officials had hoped 20% of customers would take the bait, but the figure is closer to 50%. The more online orders, the more Nau can ship from its central distribution facility in Portland and the fewer carbon offsets it has to buy.

Nau, famed for its roster of former Nike and Patagonia execs, started with its spring line of 100 clothing items and debuted its fall line of 150 styles (including the jacket pictured here) in August.

The 83-employee company has also expanded its in-store signage, the better to get their “we’re-different” message through to consumers.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Liquid gold

June 2014
Thursday, May 29, 2014
BY JENNIFER MARGULIS

Don Gentry navigates Klamath Basin water rights.


Read more...

Salvage operation

June 2014
Thursday, May 29, 2014
BY JONATHAN FROCHTZWAJG

For Far West Fibers, one of Oregon's largest and oldest mixed-recycling companies, garbage alchemy has long been big business.


Read more...

Proceed with caution

June 2014
Thursday, May 29, 2014
0614leadersBY COURTNEY SHERWOOD

Business and civic leaders weigh the risks and rewards of going green.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Detox fashion

June 2014
Thursday, May 29, 2014
BY LINDA BAKER

Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.


Read more...

What I'm Reading

June 2014
Thursday, May 29, 2014

The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS