Sponsored by Oregon Business

Nau trims its plan to 15 new stores

| Print |  Email
Saturday, September 01, 2007

NauModel.jpg

PORTLAND “Ultimately the only thing you really know about a plan is that it’s ultimately going to be wrong.”

So says Ian Yolles, vice president of brand communications for green-chic, do-good clothing company Nau. He’s talking about Portland-based Nau’s much-anticipated launch earlier this year, what the company has learned from running its four “webfront” stores and what’s next.

Yolles says Nau is trimming its ambitious plans to open 20 new stores in the next year, with sights set now on 15. “It’s dependent ultimately on real estate,” is his caveat.

But he’s proud to report that the delayed gratification aspect of the webfront — customer who choose to have their Nau outfit of choice shipped to them rather than walking out of the store with it get a 10% discount — is catching on much better than expected. Nau officials had hoped 20% of customers would take the bait, but the figure is closer to 50%. The more online orders, the more Nau can ship from its central distribution facility in Portland and the fewer carbon offsets it has to buy.

Nau, famed for its roster of former Nike and Patagonia execs, started with its spring line of 100 clothing items and debuted its fall line of 150 styles (including the jacket pictured here) in August.

The 83-employee company has also expanded its in-store signage, the better to get their “we’re-different” message through to consumers.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Tweeting Portland's State of the City address

News
Friday, January 30, 2015
Screen Shot 2015-01-30 at 3.08.19 PMBY JACOB PALMER | OB DIGITAL NEWS EDITOR

For those who were working, here are a few highlights of Charlie Hales' State of the City address.


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

All Rise

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Don’t just sit there. For a healthy workplace, move up and down — and all around.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

Everything old is new again: How the EEOC is reinventing itself

Contributed Blogs
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR

It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS