Nau trims its plan to 15 new stores

| Print |  Email
Saturday, September 01, 2007

NauModel.jpg

PORTLAND “Ultimately the only thing you really know about a plan is that it’s ultimately going to be wrong.”

So says Ian Yolles, vice president of brand communications for green-chic, do-good clothing company Nau. He’s talking about Portland-based Nau’s much-anticipated launch earlier this year, what the company has learned from running its four “webfront” stores and what’s next.

Yolles says Nau is trimming its ambitious plans to open 20 new stores in the next year, with sights set now on 15. “It’s dependent ultimately on real estate,” is his caveat.

But he’s proud to report that the delayed gratification aspect of the webfront — customer who choose to have their Nau outfit of choice shipped to them rather than walking out of the store with it get a 10% discount — is catching on much better than expected. Nau officials had hoped 20% of customers would take the bait, but the figure is closer to 50%. The more online orders, the more Nau can ship from its central distribution facility in Portland and the fewer carbon offsets it has to buy.

Nau, famed for its roster of former Nike and Patagonia execs, started with its spring line of 100 clothing items and debuted its fall line of 150 styles (including the jacket pictured here) in August.

The 83-employee company has also expanded its in-store signage, the better to get their “we’re-different” message through to consumers.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Destination Resorts 2.0

June 2015
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN

As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.


Read more...

5 stats about Oregon fireworks

The Latest
Thursday, June 18, 2015
fireworksthumb001BY JACOB PALMER | DIGITAL NEWS EDITOR

Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | EDITOR

Roy Kaufmann always lands on his feet.


Read more...

Queen of Resilience

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Astrid Scholz scales up sustainability.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS