Home Archives September 2007 Next: Gleukos

Next: Gleukos

| Print |  Email
Saturday, September 01, 2007

NEXTGleukos.jpg

It was the packaging that caught our eye. The squishy pouch that can be flattened once it’s empty to make room for other more important items in the backpack. True, you can’t toss it in the curbside-recycling bin when you’re done, but Mark Jenson, founder of Portland-based Gleukos, says you’re missing the point if you get hung up on that. He fell in love with the packaging concept when he traveled to Asia to study beverage markets. In Japan, he says, they just don’t have the room to deal with rigid plastic bottles. With less than 1% polyethylene terephthalate, Jenson calls what he’s doing with the Gleukos pouches “pre-cycling” because there’s less plastic involved in the first place. And Jenson figured he was on to something when he found out some runners fill baby-bottle liners with sports drink to make it easier to swig on the run. The pouches of “sweet wine” — that’s what Gleukos means in Greek — have a no-leak valve and retail for around $2.25 at stores such as Whole Foods and Wild Oats. Glucose-based Gleukos is free of the reviled high-fructose corn syrup that other jock drinks use. Which is why its marketing slogan is the sly: “See you later ’gator.”

CHRISTINA WILLIAMS

 

More Articles

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS