Ditching a tech job for the fun of flour

| Print |  Email
Monday, October 01, 2007

DeEttaVincent.jpg

AFTER 27 YEARS setting up databases for litigators in major law firms around the country and sending a son through college, DeEtta Vincent decided to move back to southern Oregon to be close to her mother. This tech guru chose to move to Plush of all places, a town in Lake County so remote that high-speed Internet access is hard to come by.

“I decided to change the focus of my life,” says Vincent, who made the move in 1999. For five years she worked as the county’s finance manager, but working for the local government was too similar to her previous jobs in law, and Vincent wanted something different.

Vincent enjoys baking and in 2004 began selling bread at the Lakeview Saturday market. She found the community receptive to her products and discovered that she enjoyed baking enough to create a business around it.

“Of course, once you start you have to get serious about it,” Vincent says. Get serious she did that year, taking orders and making deliveries all over the county during the winter and setting up a stall at the market during the summer. In 2006, Lakeview Lockers, a boutique grocery store in Lakeview, opened and became a regular customer.

Also in 2006 a new client opened up a coffee house. This prompted Vincent to look into expanding beyond bread into Tuscan-style biscotti. Unlike bread, biscotti has a long shelf life, making it good for distance marketing, an attractive attribute given Vincent’s rural location.

In August 2006 Vincent took her biscotti to Lake County Development’s American Food Fight, a competition that identifies regional products that could succeed in broader markets. She won. Her prize was a trip to Portland to the Food Innovation Center, where she learned about branding, labeling and packaging her biscotti for sale in boutique grocery stores around the state.

While Vincent says she is not anticipating becoming Oregon’s Mrs. Fields, her success at the Food Fight gave her the confidence to work toward selling her biscotti in small, regional markets and possibly drive-through coffee shops like Dutch Bros.

And yes, even with all this work to expand her market, Vincent still finds time to hand-deliver biscotti to her most loyal supporter: her mom.                               

COLLEEN MORAN


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Queen of Resilience

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Astrid Scholz scales up sustainability.


Read more...

Short Shrift:The threat of just-in-time scheduling

May 2015
Monday, April 27, 2015
BY AMY MILSHTEIN

Companies can benefit when they use software to meet staffing requirements and address employees' family and life commitments.


Read more...

Up in the Air

June 2015
Friday, May 22, 2015
BY ANNIE ELLISON

Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

100 Best Green Workplaces announced

News
Wednesday, May 27, 2015
OBM-100-best-Green-logo-2015-1000pxwBY LINDA BAKER | EDITOR

More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS