Home Archives October 2007 How to satisfy the Generation Y worker

How to satisfy the Generation Y worker

| Print |  Email
Monday, October 01, 2007

GenYworker.jpg

THEY ARE YOUNG, smart and tech-savvy. Their high self-esteem results from years of parental encouragement. Look out human resources: Generation Y is entering the workforce 80 million strong. This group of young adults, born between the late 1970s and 1990, is the largest demographic after the baby boomers, who are getting ready to retire in droves. (See LABOR STRAINS)

Generation Y grew up during the corporate downsizing of the 1980s. Unlike their parents, they believe they’ll work for many companies throughout their career, explains Rich Meneghello, a partner at the Portland office of Fisher & Phillips, a law firm specializing in labor and employment. This group needs to feel connected and valued or they’ll take their talents elsewhere. And forget the three-piece suit.

These are adults who grew up in the age of personal computers, the Internet and child seatbelt laws.

Club membership isn’t enough for these workers; they need reasons to feel loyal to a company. Meneghello offers a few tips for companies looking to attract and retain Generation Y:


Provide mentoring. “They want access to the boss,” says Meneghello. Companies with established communication networks enable workers to feel their ideas are valued.


Allow autonomy. Gen Y works best when creatively tackling a problem. Meneghello says employers have to be open. “You can’t give the line ‘this is how we’ve always done it,’” he says.


Embrace current technology. This group grew up with computers and cell phones and let’s face it, they’ve probably helped you program yours. Gen Y workers will leave a workplace if they feel they lack access to resources.


Be flexible. Employers that are open to ideas such as telecommuting are more likely to appeal to Gen Y. Meneghello cautions employers to recognize this generation as a new group of people for whom the old ways might need a little tweaking. It takes time to change the paradigm he says, but in the end taking steps to appeal to this group can foster greater competition between companies as well as innovation.

COLLEEN MORAN


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS