Sponsored by Oregon Business

Another resort on tap for Central Oregon

| Print |  Email
Monday, October 01, 2007

CentralOregonMtns.jpg As it turns out, Central Oregon’s destination resort market isn’t tapped out just yet. The Oregon Cascades are again the backdrop for another resort in Crook County.

CROOK COUNTY This summer, Oregon-based developers 818 Powell Butte LLC applied to build Central Oregon’s 11th destination resort — a sign that the resort market has yet to reach its peak, according to Linda Swearingen, a consultant and lobbyist for the industry.

At 580 acres, Seven Peaks is one of the smallest destination resorts in the nexus formed by Deschutes, Crook and Jackson counties. But it arrives in a year when residents, and officials in neighboring cities like Redmond, have voiced concern and criticism about the traffic and infrastructure impacts of new resorts. This year, Sen. Ben Westlund, D-Bend, introduced legislation that would have prohibited resorts near the Metolious River in Jefferson County.

The bill died after Gov. Ted Kulongoski threatened a veto, saying local land-use laws could sufficiently handle any siting conflicts. Despite its death, Erik Kancler, the executive director of Central Oregon Land Watch, a critic of the resort industry, says some developers will probably heed the bill’s intent. “At the very least, if they propose to build in sensitive or beloved areas, or it will impact an endangered species, they’ll think twice,” he says.

Seven Peaks doesn’t fall into the category of a sensitive area. It sits in the Powell Butte area, now the epicenter of destination resorts in Crook County. Hidden Canyon (3,200 acres), Remington Ranch (2,200 acres) and Brasada Ranch (1,900 acres) are all nearby.

Which begs the question: When will Central Oregon reach a saturation point? There are different kinds of saturation; Kancler mentions the cumulative impacts on the region’s infrastructure and environment.

Swearingen says the best indicator of market saturation is the developers and investors who’ve done the research before putting up millions of dollars for construction.

As she puts it: “You don’t come in on a wing and a prayer to develop these resorts.” In other words: Market saturation? Not yet.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


More Articles

New green wood building product takes off in Oregon

Thursday, September 10, 2015
091115-cltjohnson-thumbBY KIM MOORE

Oregon is set to become a hub of a new type of wooden building design as a southern Oregon timber company becomes the first certified manufacturer of a high-tech wood product, known as cross-laminated timber, or CLT.


Big Geek

October 2015
Monday, September 28, 2015

To attract technology companies, the U.S. Bancorp Tower repositions itself as open, light and playful.


The Cover Story

Linda Baker
Thursday, August 27, 2015
01-cover-0915-thumbBY LINDA BAKER

How do you put a baby on the cover of a business magazine without it looking too cutesy?


5 marijuana business people share strategy ahead of recreational sales rollout

The Latest
Thursday, September 17, 2015

Ahead of the recreational rollout, what are dispensary owners most concerned about ?


Getting What You Pay For

September 2015
Wednesday, August 19, 2015

A conversation with Chris Maples, president of the Oregon Institute of Technology.


After the Orange Line

Linda Baker
Tuesday, September 08, 2015
090815-trimet-thumbBY LINDA BAKER

Alan Lehto, TriMet's director of policy & planning, shares a few thoughts on ride sharing and more nimble bus services.


Storyteller in Chief: Power Player

September 2015
Wednesday, August 19, 2015

In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.

Oregon Business magazinetitle-sponsored-links-02