Photos that let you drink in the scenery

| Print |  Email
Tuesday, January 01, 2008

{safe_alt_text}It started as an artsy social statement. Brian Belefant photographed scenes in Mexico through Coca-Cola to symbolize American culture and imperialism. A copywriter, commercial director and advertising account manager, he knew a thing or two about taking pictures.

The results were so good, says Belefant, he became obsessed with the technique, in which he seals a liquid between two pieces of glass and shoots through it. He expanded his scope, photographing various places through a related liquid, like maple syrup in Montreal or Turkish coffee in Istanbul. “It became a neat way to travel,” he says.

A few years ago, he settled in Portland, set up shop, and now is taking his amateur photography hobby to the next level. His brother-in-law, a chemist, helps him to refine the process with each liquid, which requires a lot of experimentation — and patience. Belefant says he’s spent six months working with local beers but has yet to make them work because of all that yeast. His latest photos are postcards of Oregon photographed through pinot noir. (They can be viewed on his website, www.elixirlens.com.)

From the landmarks in Portland to the wineries of the Willamette Valley, Belefant has explored the state with his camera and filtration system. “If you find the right light, the picture will lend itself to you,” he says. The cloudy skies of the Northwest become dynamic when shot through wine. Hard and soft light affects scenes differently, bringing out bold colors. The idea sounds like a gimmick at first, but the photos prove it is a legitimate and intriguing technique.

s_BelefantSceneryBelefant’s key subject is Oregon’s already picturesque wine country. He hopes to sell his work to winemakers, who can in turn sell his photos as souvenirs.  Per an admirer’s suggestion, he may next take on the coast’s famous lighthouses through oil, and there is the elusive beer elixir still to be tackled.

AMBER NOBE

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Reader Input: Energy Overload

June 2015
Wednesday, July 15, 2015

We asked readers to weigh in on the fossil fuel-green energy equation.


Read more...

Wildcards

Guest Blog
Tuesday, July 28, 2015
072815fergusonthumbBY JASON NORRIS

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Storyteller in Chief: Natural Prophets

July/August 2015
Monday, July 13, 2015
BY SAM BLACKMAN

Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.


Read more...

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...

Reader Input: School Choice

September 2015
Thursday, August 20, 2015

Which of the following would be most effective in reducing the cost of operating a public university in Oregon?


Read more...

Photo Log: Shooting 10 innovators in rural health care

The Latest
Monday, August 03, 2015
007blogBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS