Home Archives January 2008 A good start for ski resorts

A good start for ski resorts

| Print |  Email
Tuesday, January 01, 2008

SnowTubing.jpg STATEWIDE A La Niña weather system cooling the waters of the Pacific Ocean has forecasters predicting above-average snowfall for the Northwest this winter and Oregonians thinking about the slopes.

Pass sales are up at all the major resorts, with Mt. Hood Skibowl and Timberline reporting increases of 80% and 25%, respectively, thanks to the popular Mt. Hood Fusion Pass, valid at both resorts. Now in its second year, the Fusion Pass was available for individuals for the first time this season. Mt. Hood Meadows and Mt. Bachelor also report that pass sales have exceeded last year’s numbers.

Resorts around the state invested in a number of improvements in the off-season, but perhaps the biggest change is the opening of Timberline’s Still Creek Basin, featuring 220 acres of new terrain with eight trails.

“It’s probably the most significant development in Oregon since back when Bachelor opened that Northwest Territory, back in the ’80s,” says Jon Tullis, director of public affairs for Timberline. “We expect to attract a lot of folks who typically wouldn’t ski at Timberline. This is a big opportunity for us.”

The team at Mt. Bachelor is debuting a mobile marketing campaign that sends conditions reports and special offers to guests’ cell phones. Other updates include lodge improvements at Skibowl, a focus on park terrain at Mt. Bachelor, and a new ski patrol headquarters and peak-day parking initiative favoring carpoolers at Mt. Hood Meadows.  

Thanksgiving came sooner than the snow at some resorts, but Mt. Bachelor, Mt. Hood Meadows and Timberline managed to open at least a few slopes for the holiday weekend.

“It was a little stubborn of a beginning to our season this year,” Tullis says. “We did have some terrain open, and we did OK. We would have preferred to be at full operation, but it tends to even out. I think we’ll make up for that.”                                     

JAMIE HARTFORD

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it



 

More Articles

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

Political Clout

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Businesses spend billions of dollars each year trying to influence political decision makers by piling money into campaigns.


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS